From Edison Research comes the Kids Podcast Listener Report, a new survey project unveiled today. We learn that podcasting has meaningful reach into the 6-12 crowd, that engagement is impressive, which categories are most popular, and more. Continue Reading
Edison Research interviews 1,003 Gen Z respondents (13-24) in the U.S. to field the Gen Z Podcast Report 2023. The effort is sponsored by SXM Media, and we covered the teaser report from SXM a couple of weeks ago (here). Now, Edison releases the full detail — 45 pages of Z-specific metrics around podcast listening, discovery, acceptance of advertising, and more. Continue Reading
In the latest edition of its Weekly Insights, Edison Research asks, “How many shows to reach the majority of podcast listeners in the U.S.?” The answer(s) illustrate the power of the short tail, and the depth of the long tail. Click for details and a graphic illustration. Continue Reading
Edison Research announced the launch of Edison Podcast Metrics UK, today at the Podcast Show 2023 taking place in London. There are many podcast rankers. But Edison Podcast Metrics claims uniqueness based on its survey model. Click through for the details about that, and a leak of leading podcasts in the UK at this point in the survey. Continue Reading
Edison Research released its fifth Moms and Media survey. The fieldwork is a spinoff of The Infinite Dial, in which 1,500 12+ people are queried about their online preferences and habits. In this cut, “Mom” is defined as a woman having at least one child under 18 living in her household. Click for results, graphic charts, and the download link. Continue Reading
In nearly every listening metric, the Boomer generation lags younger groups when it comes to involvement in online audio generally, and podcasting specifically. That’s the conclusion of an interesting and revealing collection of data from Edison Research and NPR. Boomers act differently from younger groups in key audio-related behaviors, making older listeners clearly identifiable and attractive. Click for takeaways and a link to the study. Continue Reading
It is well established that in-car listening is a stronghold for American radio’s reach. A recent edition of Edison Research’s Weekly Insights series puts numbers to the comparative strength of AM/FM in the car, and compares them with out-of-car listening. Click for details and charts. Continue Reading
Edison Research has launched an informative series of blog posts in which top podcasts in different topical categories are identified, according to reach. This project skims the top layer of Edison Podcast Metrics, a subscription product. “The Monday after the Academy Awards seems like the perfect time to look at podcasts in some entertainment genres,” Edison observes. Continue Reading
Edison Research has released its Top Podcast Networks for combined Q3-Q4, 2022. The list ranks podcast networks based on total audience reach from Edison Podcast Metrics, and reflects an expanded sample which now includes weekly podcast listeners age 13-17. Click through for the visual. Continue Reading
Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading
Edison Research and NPR have released the 2022 Smart Audio Report, an annual survey study measuring the growth, impact, and user behaviors of conversational AI audio. This field is generally summarized as “smart speakers,” but the Edison/NPR work includes digital assistants built into phones, TVs, tablets, cars, and appliances. Continue Reading
In a startling demonstration of how long the “long tail” of media can be, Edison Research has posted an article illustrating that the top 10 podcasts reach a third of weekly U.S. listeners. In a field of nearly three million podcasts, this data point is a stark reminder of how concentrated is media success and reach.
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