Larry Rosin authored a new Edison Research package titled “The New MainStream,” a study of Internet radio listening. (See the slides here, and RAIN’s initial coverage here.) The survey was presented at this week’s Advertising Week conference in New York, in… Continue Reading
Edison Research has released a new study of streaming audio adoption, indicating that over half of the American online population listens to Internet radio. The research package, titled “The New MainStream” (get it?) details survey results of 3,014 connected Americans… Continue Reading
Edison Research offers some insight into the habits of at-work Internet radio listeners today. Edison has posted some graphs of its findings from the “What’s Working at Work” study (sponsored by Radionomy). Edison found that among the most popular reasons… Continue Reading
To tease the debut of its latest research study, Edison Research is revealing one small finding “of potentially great significance:” 26% of at-work AM/FM radio listeners are wearing headphones or earbuds. Among younger employees, the percentage is much higher. Edison… Continue Reading