To tease the debut of its latest research study, Edison Research is revealing one small finding “of potentially great significance:” 26% of at-work AM/FM radio listeners are wearing headphones or earbuds. Among younger employees, the percentage is much higher.
Edison Research will reveal how “at work” radio usage has evolved since it last studied in-office listening 16 years ago. The firm will debut “What’s Working At Work?” at the NAB/RAB Radio Show in Orlando on September 20.
Though greater mobile connectivity has moderated this trend slightly, the vast majority of Internet radio listening takes place Monday-Friday, 6a-8p in the U.S., when listeners tend to be near Internet connections for extended periods of time.
Edison Research president Larry Rosin said, “When we fielded our study in 1997, only 16% of workers ever accessed the Internet while on the job. Today the percentage is 73%. This has brought enormous shifts in at-work audio usages.”