Edison Research offers some insight into the habits of at-work Internet radio listeners today. Edison has posted some graphs of its findings from the “What’s Working at Work” study (sponsored by Radionomy).
Edison found that among the most popular reasons for listening to Internet-only radio while working are “hear favorite songs” (82%), “discover new songs” (72%), “create ‘radio stations’ based on favorite songs or artists” (72%), “ability to skip” (67%), and “music not on AM/FM” (65%).
According to the study, 86% of those who listen to Internet-only radio at work also “sometimes” (49%) or “frequently” (37%) listen in other locations. In a typical week, 31% says they listen to two different Internet-only radio stations.
The most popular genres amongst at-work pureplay listeners were Rock (especially Classic Rock) and Top 40/Hit Music.
See the Edison/Radionomy summary here. Edison will present “What’s Working At Work?” at the NAB/RAB Radio Show in Orlando on September 20.