Edison Research and Triton Digital today announced a partnership to produce The Infinite Dial 2014, the 16th year of that influential study. The report’s findings will be presented at RAIN Summit West on April 6 in Las Vegas, as they have been in previous years. (See RAIN’s coverage of The Infinite Dial here.)
The Infinite Dial is a widely-cited study of digital media usage. In past years the report has touched on how consumers use AM/FM, online radio, smartphones, and tablets. The 2014 study promises new information about mobile consumption, and iTunes Radio. According to the press release, “The study will also continue its coverage of podcasting, social media, and other consumer behaviors related to audio and video consumption.”
The Infinite Dial report has been produced 21 times over 16 years. One of its most valuable aspects is the trended data on media usage. Previous studies have been produced in partnership with Arbitron, which was acquired earlier this year by Nielsen, and rebranded as Nielsen Audio. The Triton relationship replaces the Arbitron partnership.