Acast announces today that it is launching its podcast advertising technology and marketplace in Canada. Heather Gordon, formerly Digital Sales Director at CBC/Radio-Canada, is taking the role of Managing Director, Canada for Acast. Gordon is also set to speak at RAIN Digital Canada this week, Thursday Sep 24, in a Zoom extension of RAIN’s annual Canadian summit. Continue Reading
Acast is announcing the Acast Marketplace Virtual Storefront. It is a self-service campaign planning tool which gives advertisers and agency buyers a way to browse podcasts and their targeting characteristics, before engaging the Acast sales team. The Virtual Storefront gives the buyer more hands-on control than previously. Click through for a screenshot. Continue Reading
Acast Open, which launched last fall after the Pippa acquisition, and which allows any podcast to host a show on Acast, can now (as of today) participate in the Acast Marketplace. Acast Open podcasters must apply to enter the monetization service. Dynamic ad insertion is used to deliver targeted messages in shows throughout a podcast’s entire catalog. Continue Reading
Acast has entered a partnership with audio streaming service JioSaavn. Both businesses share a goal of expanding podcasting across South Asia through this arrangement. Continue Reading
Acast has hired Georgina Holt to be its new managing director for the UK, Ireland and ROW regions. She will be responsible for driving both commercial and content growth for the podcasting company. Holt has nearly two decades in the media and publishing industries, most recently at The Stylist Group. Continue Reading
Acast has entered a new partnership with DIVE Studios, a podcast network centered on K-pop performers. Under this partnership, Acast will offer DIVE Studios monetization services at scale and support advertising on its podcasts. Continue Reading
Acast has released its financial results for last year. The podcasting company doubled its annual revenue from 180 million kroner ($19 million) in 2018 to 361 million kroner ($38 million) in 2019. Revenue growth in the Americas and Europe propelled the company to the strong annual results. Continue Reading
Acast announced that its global podcast listens increased 7% for the weekend of March 21-22. That’s the equivalent of more than 750,000 listens. The podcast company also noted that listening habits have shifted in response to the global outbreak of COVID-19. Continue Reading
Acast announced a launch in Mexico and a hire to guide its local efforts. The podcast compay is centering its operations at an office in Mexico City. It hired Sergio Domínguez as its managing director for the country. Continue Reading
Podcast company Acast has continued its rapid expansion pace with the launch of its own platform for buying advertisements. Acast Marketplace offers advertisers direct, automated access to purchasing ads, sponsorships, and branded content. Continue Reading
Acast announced that PBS NewsHour is joining its network of publisher partners. Acast will provide the nightly news broadcast with monetization for its podcast programming, and select shows from its roster will be able to support sponsorships. Continue Reading
Acast is bringing its Aclass podcast education series to the United States for the first time. The series of free workshops is designed to reach communities and populations that are currently under-represented in the podcasting field. Continue Reading