In this guest post by Thomas Mancusi, VP of Sales & Development at audioBoom, he talks with a podcast advertiser and media buyer about why the category works. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: How the iPhone impacted radio. Beats 1 in the Apple Music strategy. 1976 radio automation. Much more. Continue Reading
Panoply Media has informed RAIN News that it has completed a partnership with Gen-Z Media to develop and produce podcasts for young listeners. The deal includes a second season of the popular kid-centered audio drama The Unexplainable Disappearance of Mars Patel, and future shows now on the drawing board. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: An outlook on overnight radio in the US and the UK. Following up on Norway’s digital switch-off. More audio and radio news from around the world. Continue Reading
Podtrac has posted its ranking of the top podcast programs from December 2016. The list includes several familiar titles, with This American Life, RadioLab, TED Radio Hour, Freakonomics Radio, and Stuff You Should Know filling out the top five. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: A thorough backgrounder and analysis about Norway’s recent transition to digital radio, plus the usual updates in radio and audio from around the globe. Continue Reading
In Bridge Ratings’ latest analysis, company President Dave Van Dyke posited that 2017 would be a “breakout year” for podcasting. The group’s latest survey data about podcast listenership from December showed notable strides over its August responses. Continue Reading
Otto Radio has secured an investment from Samsung NEXT, the venture capital arm of the tech conglomerate. Otto Radio offers audio streams of podcasts and audio news centered on a particular listener’s own interests; think of the concept as Pandora for podcasts. The investment lines up with Otto’s launch of the Otto Everywhere API, which lets other companies access that personalized audio stream. Continue Reading
How much is podcasting worth? Depends who you ask. It even depends on when you ask the same person. a new podcast ad-revenue projection is out this week, aimming for the half-billion level. Continue Reading
Spreaker has announced the beta launch of a revenue sharing program. The podcast host is offering an opt-in program for splitting the revenue from audio and visual ads placed into participating shows. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Norway’s FM switch-off nears; Amazon Alexa behind the wheel; great new advertisement for Apple Music. Continue Reading
The past year has shown how difficult it can be to make predictions. Here, guest columnist Steve Goldstein does something different, laying out key trends. Here are four “mega” trends which will likely affect podcasting in 2017. Continue Reading