Magellan AI’s accounting of podcast advertiser spending for January shows a small increase over December, with fewer month-over-month repeaters than the December report. Click for RAIN’s analysis and Magellan’s chart with top podcast genres receiving investment. Continue Reading
Called the Catch Point Catalog Acquisition Program, the goal is to allow mid- and lower-level songwriters monetize their compositions. The company hopes to realize long-tail value which can be accumulated through many purchases of small catalogs. Click for details. Continue Reading
Podcast verification and attribution company Podscribe has released its quarterly Podscribe Performance Benchmarks, which offers analyses of key performance indicators important to podcast advertisers. Much of the metrical significance is measured on the basis of listener visits to advertiser destinations. Click for several examples and linkage to the free report. Continue Reading
The Podcast Academy, charied by Donal Albright, has released its nominee list for this years The Ambies — the fourth annual celebration of podcast excellence. Click for POdcast of the Year nominees. Over 540 shows are recognized across 27 categories. Continue Reading
Podeo, the Dubai-based podcast hosting and distribution platform founded four years ago by CEO Stefano Fallaha, has forged a distribution partnership with imo, a global audio messaging app with 200-million active users across 170 countries. The deal is added to several existing distribution relationships. Continue Reading
— Royal Disagreement (Music LIcensing Collective)
— It’s A Lot (Sounds Profitable)
— YouTube Has Entered (Sound Off)
In a monumental 100-page report, Cumulus Podcast Network and Signal Hill Insights present findings from their Podcast Download — Fall 2023 Report. Click for our first round of coverage. Continue Reading
Audio giant SiriusXM will terminate the employment of 160 staffers, about two to three percent of the company. The action is occurring 10 months after a March, 2023 cutback of about eight percent. The news was delivered, as it so often is, by internal memo. Click for more. Continue Reading
Acast has released simultaneous reports for Q4 2023 and full year 2023. The headline news promoted by the company’s press release is that Q4 earned a positive adjusted EBITDA (Earnings before interest, taxes, depreciation, and amortization). It is a self-congratulatory moment for one of the largest podcast and advertising networks in the world — “the global independent power source of podcasting” as the company frames it. Continue Reading
The Interactive Advertising Bureau (IAB), with the Media Ratings Council (MRC) have created a set of guidelines “to effectively capture the impact of AR campaigns.” The document is open to public comment until March 9. Click for details. Continue Reading
Sharon Taylor, Senior Vice President of Podcast Strategy at Triton Digital, has released the third edition of Podcast Benchmarking. The data comes from enterprise podcasting company Omny Studio. Downloads per episode is the governing metric informing the nine charts presented in this 2023 edition. Click graphs and a link. Continue Reading