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A year of podcast metrics: Triton Digital annual report

Posted on by Brad Hill

The report’s mission is to “cover trends in podcast listening and the devices and platforms that listeners use.” The sources of its information include a 12,000-subject survey conducted with Signal Hill Insights. Podcast reach continues to grow, but that is only an introductory set of metrics in this deep, granular work, which is a combination of surveys conducted with Signal Hill Insights, and Triton’s ongoing Podcast Metrics ranking. Click for high points and graphs, and the download link. Continue Reading →

Apple announces auto-generated podcast transcripts; praise and objections abound

Posted on by Brad Hill

Apple has declared that its next version of iOS, the iPhone operating system, will be equipped with automatically generated podcast transcripts. That feature will be helpful for users who sometimes prefer reading, or reading along with the audio. But does Apple have the right to do so? Who owns the transcript of an audio production which has been distributed by the audio owner? Continue Reading →

SiriusXM company AdsWizz intros “Mood Targeting” for streaming music advertisers

Posted on by Brad Hill

Adtech company AdsWizz has introduced a new targeting technology for marketers who advertise in streaming music environments. Called Mood Targeting, “The new product seeks to match the mood or content of an ad, to the mood of the listener’s song or playlist.” Targeting music mood was a Pandora breakthrough years ago, and Pandora originally acquired AdsWizz (both are subsidiaries of SiriusXM). Click for details. Continue Reading →

Katherine Maher, deeply experienced executive, will be NPR’s new CEO

Posted on by Brad Hill

NPR has revealed its newly appointed CEO: Katherine Maher, announced on the network’s news and commentary program All Things Considered. Maher will inherit the seat now occupied by John Lansing, who took the top job in September, 2019, when he replaced outgoing chief executive Jarl Mohn. Lansing recently announced his resignation. Katherine Maher owns a deep resume. Continue Reading →

Triton U.S. podcast ranker: NPR returns; stable top 10; only three new

Posted on by Brad Hill

Triton Digital released its U.S. Podcast Ranker for December, ranking the top 100 podcasts measured by Triton’s service. As always, this list connects each of the 100 listed shows with its sales network. As always, Triton’s online presentation of the ranker is highly interactive, allowing you to sort the order by Average Users, representing audience size, downloads, and sales networks, and more. Click for highlights. Continue Reading →