RAIN Notes: December 19
— Philosophical (Evergreen Podacsts)
— Mission Critical (Podnews)
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Female, social, video, Gen Z: Latino Podcast Listener Report 2024
Edison Research has unleashed the 2024 edition of its Latino Podcast Listener Report, the output of 2,502 interviews with US Hispanic/Latino adults 18 and older. The bilingual fieldwork was conducted in November; these are fresh findings. Click for plenty of detail, graphics, and a link to the source. Continue Reading
Defining podcasting 2025: Podimo year-end global trend report
The end-of-year stream of research reports continues apace. Podcast/audiobook platform Podimo has produced The 2024 Global Trend Report, promising “a year of stories and reactions in 2024, and the trends that will define podcasting in 2025.” A surprising lack of graphics encourages reading more than quick glances; no complaint here. Click for highlights and a link.
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RAIN Notes: December 16
— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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True Crime podcast study: Audience, consumption, discovery (Signal Hill & Sounds Profitable)
Libsyn and Sounds Profitable have partnered to release the 2024 rue Crime Podcast Listeners Landscape Report. The survey for this study was conducted by Signal Hill Insights. We dig in. Continue Reading
Audioboom trading update prepares investors for strong Q4
Audioboom continues its practice of issuing trading updates before quarterly earnings, in this case presaging the company’s Q4 financials. The themes of this report are momentum and KPI (key performance indicator) strength. The company’s Showcase product showed notable revenue growth. Continue Reading
RAIN Notes: December 12 Special Edition (Nieman 2025 Predictions)
Streaming demoted in SiriusXM business plan
SiriusXM has released an updated strategic plan. We hear about “marketplace headwinds,” and learn that streaming is demoted as a business priority. Continue Reading
RAIN Notes: December 11
— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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Relevant, short, funny: Podcast listeners tell advertisers how to improve (Veritonic)
Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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The new future of social platforms and music: MIDiA Research 2025 predictions
MIDiA Research, known for its extraordinarily detailed, insightful, and finely articulated research, has released its 2025 predictions. Presented in a webinar last week, we now offer a rundown of the accompanying slide deck provided to RAIN by MIDiA. Continue Reading
Acast acquires Wonder Media Network
Podcast giant Acast has acquired Wonder Media Network (WMN), a strategy, production, distribution, and design firm. The merger will create a new division within Acast called Acast Creative Studios. Wonder’s portfolio of original podcasts comes along with the deal. Continue Reading