RAIN Notes: April 3
— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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The tolerance and effectiveness of in-game audio ads (Veritonic & Audiomob)
In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click for details, metrics, and graphics. Continue Reading
Health of music fans = potential wealth for musicians (MusicWatch)
A healthy music fan is one who spends money for music. When the consumer side is healthy, the production and creative sides naturally do well financially. That is the formula spelled out by Russ Crupnick in the latest release from MusicWatch where he is Managing Partner. Click for details and a link. Continue Reading
Streaming reached 100M subscriptions in 2024; $17.7 billion retail value (RIAA)
Paid streaming was delivered via 100 million subscriptions for the first time in history, increasing total revenue in 2024 by 3% to $17.7 billion (estimated retail value). This from the Recording Industry Association of America (RIAA)’s 2024 Year-end Revenue Report.) Click for details and 50-year charts. Continue Reading
RAIN Notes: March 28
— The Podcast Academy’s new board (E.B. Moss)
— Supercharging in Milan (AdsWizz)
— Experience (Billy Hartman / ART 19)
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Steve Goldstein: Gen Z and Video Podcasts: The Numbers Speak Loudly
In his latest guest column, Steve Goldstein shares findings from The State of Video Podcasting 2025, a landmark study by Coleman Insights and Amplifi Media. Continue Reading
RAIN Notes: March 27
— A View of Views (Bumper / Dan Misener)
— Gaining 10% happiness (Libsyn)
— Beyond Coffee (Dane Cardiel / Off The Record)
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76%, 4H 30M, and other metrics in new SiriusXM Media playbook
In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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RAIN Notes: March 25
— Milan 2025 Recap (AdsWizz)
— Signalling Culture (The Signal Awards)
— Spotify Things (Alan Cross)
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Golden Rules of Branded Podcasting: Signal Hill Insights releases 2025 Benchmark Report
Podcast / audio research and intelligence company Signal Hill Insights released its 2025 Benchmark Report: Branded Podcasts. It mandates three golden rules and seeks to describe the why, the how, and the payoffs of creating a branded podcast, while offering Signal Hill’s measurement service. Continue Reading
The mainstreaming of podcasts: Listening tops 50%; growing fastest in 55+(Edison Research)
One of the most resonant parts of yesterday’s release of The Infinite Dial 2025, the annual survey from Edison Research of digital media consumer behavior in America, is the consumption of podcasts. There are two parts of this: The number of consumers, and the method by which listening happens. Both are important. Continue Reading
Edison Research releases “The Infinite Dial” annual survey of American digital media use
The Infinite Dial, started in 1998 and produced annually by Edison Research, is an annual milestone in the measurement and understanding of digital media generally, with a sharp focus on online audio. It represents the longest-running survey of digital media consumer behavior in America. Click for a link to the data. Continue Reading