RAIN Notes: September 8
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A case study of vinyl album success results
K-Pop band BTS is making news with its latest album, titled ARIRANG. Using a vinyl-first product strategy, and partnering with data and insights company Luminate (which powers the Billboard music charts), a case study of vinyl album success results. Continue Reading
AM Radio law advances to next stage in lengthy process
The AM Radio for Every Vehicle Act which would stop car makers from removing AM reception from new vehicles, is inching along its laborious path to ratification. Continue Reading
Fiction audiobook consumers prefer AI to human narration … sometimes, in certain ways
In a large research study in which Edison Research surveyed over a thousand U.S. adults audiobook listeners, respondents preferred AI-driven multi-voice performances to traditional single-voice narration. There is another meaningful result which might surprise many. Continue Reading
Streaming leads music revenue report; RIAA mid-year update
The Recording Industry Association of America (RIAA), the influential trade and advocacy group, has released its mid-year report. It’s a state-of-the-industry snapshot that also includes a ten-year view of revenue growth. Today’s release puts the 2026 mid-year status in a larger 10-year perspective Continue Reading
AI vs. Human audiobook narration: Listeners decide
In one of the most intriguing surveys we’ve seen in a field which generates surveys aplenty, Edison Research at SSRS has announced AI vs. Human Audiobook Narration: A Blinded Survey of 1,000 Listeners. This piece of work will be presented via webinar. Click for details and registration link. Continue Reading
RAIN Time Travel: September 2016 headlines
In this monthly feature, we look back one decade and revisit selected headlines. Today: highlights from September 2016.
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Podscribe launches new method of measuring advertiser success in YouTube
This morning advertisement measurement company Podscribe launched a framework for measuring conversion of YouTube advertising. A process called probabilistic modeling comes into play. Click for details. Continue Reading
Triton Digital links with RCS for programmatic advertising on radio
Global audio tech and services company Triton Digital has partnered with broadcast software provider RCS for programmatic advertising on over-the-air radio. This linkage enables broadcasters to make their over-the-air ad inventory available through the same workflows advertisers already use to buy streaming audio and podcast inventory. Continue Reading
Magellan AI: Q2 Podcast advertising benchmark report
For this edition of Magellan’s quarterly report nearly 95,000 podcasts in four languages were analyzed. This file examination can detect number of ads, an estimate of downloads, cost of advertising per thousand plays (CPM), type of ad (e.g. host-read or produced), and whether ads are delivered programmatically or purchased directly. We hand over some key metrics, and link to the source. Continue Reading
Podcast advertising lifts brand perception: Signal Hill Insights survey
In a large-scale project to glean how consumers regard podcast advertisers, audio-first market research firm Signal Hill Insights gathered results from 2024-25 survey results of nearly 39,000 consumers who were exposed to pre-roll, midroll, or post-roll ads. The goal was to create a set of benchmarks illustrating the effectiveness of podcast advertising. The survey was based on a response scale that ranged from familiarity with the brand, to purchasing intent. Click for details and graphics. Continue Reading
How radio and podcast advertising can help AI brands (research)
Much of the conversation around AI in audio centers on its helpfulness in various publishing scenarios that include streaming, radio, and podcasting — the three content tentpoles covered in RAIN News. New studies flip that, focusing on how radio and podcast advertising can help AI brands gain marketing advantage. Here, we review research from ad agency Oxford Road. Continue Reading