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Mark Mulligan: Unintended consequences – the year ahead for streaming

by Mark Mulligan

“Streaming may be maturing from a revenue perspective but with two-tier (‘artist centric’) licensing and supremium, 2025 is set to be a year of transformative change in both product and business terms. While each of these initiatives were designed with clear objectives, it is not so much the immediate consequences but the second order consequences that warrant most attention. As is so often the case, it is the unintended knock-on effects of actions that will likely prove to be most impactful, for both the business and culture of music. Here is what some of these may be for two-tier licensing and supremium.Continue Reading

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Steve Goldstein: Podcasts: The Power Behind The Word “Podcast”

The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading

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Local digital advertising at “historic threshhold” (Borrell Associates)

In 48 data graphs across 67 pages, local business analyst Borrell Associates tracks how the advertising industry in its many segments has transitioned to a digital medium. “Local digital advertising cleared a historic threshold in 2024,” Borrell states, noting that it topped $100 billion at that point, and accounted for about 70% of all local ad spending.” Click for metrics, an elaborately revealing chart, and a link to an upcoming webinar.
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