Measurement company Podtrac has released Top Podcasts By Country, which lists the single #1 podcast in each of 48 countries. Click for details and linkage. Continue Reading
In his latest column, Steve uses a Q&A format to assess industry shock of Wondery folding into Amazon-owned Audible. “This move appears to be more than a corporate reshuffle,” Steve asserts, “It signals a broader strategic shift.” Good or bad for podcasting? Has Amazon lost interest? How does the future look? Do small and niche shows get left behind? One thing for sure: Podcasting is now unmistakenly a mainstream business, where strategy, structure, and ROI take the lead. A must read. Continue Reading
Comprehensive podcast creator/advertiser platform Libsyn announces a substantial rise in creator earnings, while expanding its Automatic Podcast Ads program across its whole platform. In good news for smaller shows on Libsyn’s platform, the company has discarded the previous 2,000-download minimum to be included in the Automatic Podcast Ads program. Also — a handful of new podcasts have joined the platform. Continue Reading
Magellan has released its Podcast Advertising Benchmark Report for Q2 2025. We share key findings, top spenders and industries, and more … plus how to download the original. Continue Reading
Audio collosus iHeartMedia released Q2 earnings, and we see a familiar pattern: Strong digital audio revenue balancing other downward-moving revenue, resulting in a slight overall gain for the quarter. Click for the numbers and comparisons.
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Growth Not Vanity Amaze Media Labs
Double Focus Henry Blodget
Return Trip Janel Strachan / Ad Results Media
Performance rights organization (PRO) SoundExchange, the mandated royalty collection agency for digital music performance royalties, has lost a ruling in its effort to gain allowance of legal actions against broadcasters. The controversy is occurring in US District Court for the Southern District of New York. Click for details. Continue Reading
Veteran podcast executive Sharon Taylor has been appointed Chief Revenue Officer at audio technology and service provider Triton Digital, where she will report to CEO John Rosso. Australia native Taylor spent three and a half years at enterprise podcast tech and hosting company Omny Studio, where she served as Head of Operations, then CEO from 2016 to 2019. Triton, which is itself a subsidiary of iHeartMedia, acquired Omny Studio in 2019. Continue Reading
In what seems like an exhaustive exercise in debunking commonly held presumptions, a study released by the Audio Active Group (fronted by Westwood One and Cumulus Media), we see an argument that podcast advertisers overestimate the business-building power of audience targeting. At the same time, they underestimate the power of creative — how the advertisement is conceived, written, recorded, and produced. Click for very interesting metrics produced by Podscribe research. Continue Reading
The Power of Community Podcast Movement
Seeking Speakers Copyright + Technology conference
Partners in True Crime iHM + BBC
Yesterday we covered rumors that established podcast production house Wondery had been shuttered. Then a more nuanced situation emerged: Amazon-owned Wondery will be reduced (110 staffers released) and repositioned in a different part of the parent company. Today, we collect public reactions from industry leaders. Continue Reading
In the biggest news item of the day, a unanimity of reporting asserts that podcast studio Wondery will be closed by parent company Amazon. CEO Jen Sargent reportedly will depart. Departmental reorganization is predicted. Podcast production will continue to some extent, and some will be positioned differently within the Amazon distribution empire. Continue Reading