Soundstripe releases a music licensing how-to

Audio, video, and stock footage provider Soundstripe has released Buyer’s Guide To Music Licensing, an online tutorial of the music licensing landscape. Its aim is to provide a roadmap to guide content creators and marketing agencies when assessing royalty-free music suppliers. The 21-page PDF covers an overview of enterprise music licensing, how to evaluate terms, clear music rights, risk management, legal issues, documentation and auditing, team building, and much more. Click for the free download link. Continue Reading →

Audio: Unequivocally effective

It’s one thing when audio professionals promote the benefits of audio marketing. It’s another when that principle is identified, quantified, and promoted by a researcher and marketing expert unaffiliated with any particular media category. Mark Ritson, a globally recognized marketing professor and brand consultant, is presenting the results of a marketing study in a presentation called The Secret to Profit and Trust: Audio. Click for details and download link. Continue Reading →