In an exceptionally interesting report from global podcast behemoth Acast — “The Rise of Programmatic Podcast Ad Buying” — we learn about a generally bullish attitude among podcast marketers toward podcast programmatic. And there is an interesting detail about how the respondents were screened. Continue Reading
Los Angeles Public Radio, KPCC, will be rebranded in the coming weeks as LAist, adopting the group name for an existing podcast production network, as well as existing news and social media enterprises. Continue Reading
The experience of a business meeting with ChatGPT ranges from bland to baffled silence. The headlined AI platform doesn’t seem to recognize programmatic advertising at all, and provided a weirdly uninformative list of popular podcasts. Other queries returned sensible, concise replies. Continue Reading
In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading
Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading
Jay Green’s 10-year career on the business side of podcasting has taken a new turn, as the veteran executive joins sales and marketing firm Soundrise as Senior Vice President of Strategy and Operations. He offers thoughts to RAIN News. Continue Reading
Spotify, in an SEC filing today, announced that it was cutting about 500 jobs, or about 6% of its 9,800 employees — and that one of its most high-profile executives, Chief Content and Advertising Officer Dawn Ostroff, will also be… Continue Reading
As it expands its podcast measurement practice, Toronto-based audio research firm Signal Hill Insights has announced the addition of Paul Riismandel (pictured) in the role of Chief Insights Officer and Partner. Riismandel joins from SXM Media, the ad sales division… Continue Reading
L.A.-based entertainment and technology platform LiveOne (NASDAQ: LVO) plans to spin off its podcasting subsidiary PodcastOne into its own separate public company in 2023, according to a filing with the U.S. Securities and Exchange Commission — and is contemplating doing… Continue Reading
Scottish podcasting company The Podcast Host has announced a new, free online event, IndyPod Summit, designed for independent podcasters that will take place on February 2nd, with speakers including Elsie Escobar (She Podcasts and Libsyn), Arielle Nissenblatt (Squadcast.fm), and Jeremy… Continue Reading
In an annual RAIN holiday tradition, top executives at technology services firm Triton Digital share their predictions for the coming year with RAIN readers: Programmatic buying will dominate By Stephanie Donovan, Global Head of Revenue The growth in programmatic buying… Continue Reading
Drive Time Metrics (“DTM”) announced this week the expansion of its patent portfolio with the issuance on November 15th, 2022 of its sixth patent, US Patent Number 11502852 B2: In-vehicle Media Content Monitoring and Report Generation, covering what consumers are listening… Continue Reading