Edison Research has released its latest Top 30 Podcast Networks (U.S.) ranker. Covering the Q42022 – Q12023 period, the network with the largest weekly audience is Spotify. The previous report, covering the Q3-Q4 2022 period, put SiriusXM in the #1 slot.
The list ranks podcast networks based on total audience reach from Edison Podcast Metrics. The Q4 2022 – Q1 2023 ranker includes increased sample size implemented last year and is based on surveys of 10,797 weekly podcast listeners age 13+.
The survey aspect is what gives Edison the bragging right to “the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S.” Competing rankers which measure server-side download activity are limited to participating podcasts. Edison’s survey queries listener preferences across the entire field.
Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information.
Here is the complete ranking:
