Nielsen has released a new report, the Marketer’s Guide to Podcasting, investigating purchase habits among podcast listeners. Overall, the top product purchase annually for podcast fans is snacks, commanding $10.8 billion. Pet food, paper products, cheese, and bread & baked goods were the other top categories. Continue Reading
EmpireStreaming has unveiled Podium, its full-service podcast CMS. The tool allows podcasters of any size to create revenue streams thanks to EmpireStreaming’s partnerships with ad insertion companies such as AdsWizz. Continue Reading
(Not entirely safe for work): Podcasts. They’re like… opinions, everyone has one! Kitty’s starting her own with her best friend Pam. pic.twitter.com/aD44QtJzCv — The Weekly (@theweeklytv) July 12, 2018
Steve Pratt of Pacific Content discusses lessons that the podcast industry can glean from Ryan Holiday’s book “Trust Me, I’m Lying.” Guest columnist Steve Pratt is co-owner and Partner of Pacific Content, which creates original podcasts for brands including Slack, Mozilla, and Dell. This article originally appeared on the Pacific Content blog. Continue Reading
Sentire Media has launched its own podcast network. The Sentire Media Network offers production, marketing, sales, and audience development services for shows. The show line-up for summer 2018 includes twenty shows across the topics of sports, food and beverage, and lifestyle. Continue Reading
Wondery has added a daily podcast to its roster. Business Wars Daily is a new show from David Brown, a veteran broadcaster who also hosts Business Wars and previously hosted Marketplace. Continue Reading
Netflix has entered a partnership with Sirius XM to launch a comedy station on the satellite radio platform. The channel will be titled Netflix Is a Joke Radio and is slated for a January 2019 launch. Continue Reading
TuneCore announced that it is adding a new service called Facebook Monetization. This feature is free for all TuneCore Artists and allows them to ensure correct payments when the performer’s work is used on either Facebook or Instagram. Continue Reading
AdRev, a specialist in YouTube monetization and copyright management, announced a new high-level hire. Nick LaPointe has joined the company as director of rights management. Continue Reading
AudioBoom, a podcast and audio on-demand company, has released its financial results from an extraordinarily eventful first half of its fiscal year. In the six months ending May 31, 2018, audioBoom posted a 43% increase in revenue to £2.6 million. COO Stuart Last posted additional context and interesting metrics to supplement the official report. Continue Reading
Chance the Rapper has been known to throw himself and his resources into causes that hit close to home. He gave Chicago public schools $1 million last year, and also made efforts to help support SoundCloud when the platform that helped break him to mainstream success was struggling. Now he’s embarking on another Windy City campaign. Continue Reading
Spotify has introduced a new feature for streamlining the process of submitting unreleased music for consideration on its curated playlists. The feature is in beta testing on the Spotify for Artists and Spotify Analytics dashboards. Continue Reading