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Steve Goldstein: Are Local Podcasts the Next Opportunity? The Forecast with Local Media Authority Gordon Borrell

Posted on by Steve Goldstein

by Steve Goldstein In this guest column, Steve conducts a fascinating (and very frank) interview with Gordon Borrell of Borrell Associates. It’s crystal ball time, and Borrell has no sugar coating. “Linear broadcasters or publishers really should be looking at 2031. There is clear data to project what ten years from now will look like… and it does not look good.” This is really about the growth, belated and necessary, of local news coverage in the podcast category. It’s a “massive opportunity” in this conversation. A must-read.
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James Cridland’s International Radio Trends: FM switchoff in the UK; and a nerdy look at AM transmission characteristics Inbox

Posted on by James Cridland

by James Cridland

James Cridland returns with one of his more technical columns, in which he closes the can of worms opened in last week’s coverage of a frequency switch at 4BC in Brisbane, Cridland’s home base. Lots of graphics. But first, the UK’s decision about FM switch-off, a new rule for smart speakers, the geography of Wales according to TuneIn, and the new BBC logo. Continue Reading →