Thursday, March 4 Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range. Posted on March 4, 2021 by Brad Hill Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit… Continue Reading
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The Podcast Academy announces “Ambies” awards nominees in advance of May 16 ceremony
The Podcast Academy has announced nominees for its inaugural Awards for Excellence in Audio — nicknamed The Ambies. The nominees were sent around this morning in a press release. They also appear HERE. Through a membership vote, 164 nominees have… Continue Reading
Square acquires TIDAL in majority ownership deal; Jack Dorsey statement
Financial services company Square is acquiring a majority ownership stake in the TIDAL music streaming service, as announced by Square founder/CEO Jack Dorsey on Twitter (which he also founded and runs). Dorsey made the announcement on Twitter, befittingly. Click through for his statement and rationale. Continue Reading
RAIN Podcast Business Summit illuminated the business of podcasting
The fifth annual RAIN Podcast Business Summit played on Zoom to a large virtual audience today, presented by iHeartRadio, Stitcher, Triton Digital, and founding partner NPR. Other sponsors supporting this event were Megaphone, AdsWizz, WideOrbit, and AccuRadio. In a compact 3.5-hour schedule, 22 speakers held forth on the business side of podcasting. Click for lots of quotes. Continue Reading
Sounder raises $2.15M, one year after previous round, led by Newark Venture Partners and Xoogler.co
Podcast creation and monetization web service Sounder has raised $2.1-million, a year following $1.8-million the young company scooped up in March 2020. Over 14 months, the company has attracted about 4-million of seed financing. Continue Reading
Pod Drop: Lady Bird, Jermain Charlo, La Brega
New podcasts of note.
In Plain Sight: Lady Bird Johnson (ABC Audio)
Stolen: The Search for Jermain (Gimlet/Spotify)
La Brega (WNYC & Futuro Studios)
Evergreen Podcasts network launches Sports Channel
Evergreen Podcasts has introduced a sports channel, appropriately named Evergreen Podcasts Sports Channel. The new sub-network, carved out for listeners and advertisers seeking to target those listeners, is stocked with six shows as of today — a mix of new and existing podcasts. Click for details. Continue Reading
FOX News Podcasts expands catalog with five new shows
FOX News Podcasts sent around a notice that adding five shows to its network blend of subscription and free podcasts. In a machine-like release timetable, it’ll be weekly launches starting a week from today, March 8. The FOX News Podcasts network shows 53 shows available today. Most are free; a handful can be purchased as a series or per episode. Click through for details. Continue Reading
Entercom: No plan to divest podcast acquisitions (à la Scripps)
In Entercom’s Q4 earnings call this week, podcasting was prominently referenced as part of the company’s digital initiatives. One investor asked whether selling off podcast acquisitions Cadence13 and Pineapple Street Studios might be in the future, if the acquisition value of those outfits exceeded their revenue potential. CEO David Field’s answer was definitive. Continue Reading
Triton Digital streaming audio measurement certified by ACPM
Triton Digital is announcing that its measurement of French-language digital audio streams has been certified by the France-based Alliance for Press and Media Figures (ACPM) association, whose mission is to provide industry-standard measures to certify the audiences of any media that seeks to attract advertisers, including digital radio, websites, applications, podcasts. Continue Reading
RAIN Notes: Wednesday Feb. 24
Jottings of note:
— Frequency and reach
This Harvard Business Review article separates correlation from causation in digital advertising. Which is better: frequency or reach? P&G and Unilever cut their overall budgets and increased returns.
— Digital marketing predictions
Adobe presents “Three Digital Marketing Predictions for 2021 and Beyond. In briefest summary: Non-linear, privacy, and AI.
— New podcast book
Director of Podcast Pioneers Katharine Kerr is out with a new book: Step by Step Podcasting for Business.
Wednesday, February 24, click through for links Continue Reading
RAIN Notes: Monday Feb. 22
Jottings of note:
— AIMP Webinar
“Live Streaming in the COVID Era,” an AIMP webinar, is on Thursday (2/23) at 5:30 ET. It’s about revenue and rights, moderated by Arthur Levin. Free to register.
— Thoughts on Timed Audio
Dan Misener of Pacific Content posted a column about Apple’s “Time To Walk” audio feature. Dan expands the idea to music, and why activity-based audio could be important to brands.
— Podcast Discovery
Metronome, the Malaysia-based podcast landing page provider, has launched a new Episode Reminder feature to encourage listeners moving sideways in a podcast to hear other episodes.
— Partnership
Lori Lewis, well known social marketing exec in audio, and Rob Wagman’s Straight Path Media + Marketing have partnered. Not exactly a merger, each is still reachable: lori-at-lorilewismedia.com & straightpathmande-at-gmail.com
Monday, February 22 Continue Reading