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If you thought Spotify had free listening before, well, now it’s extra free.

Beats Music is launching next Tuesday, aiming squarely at Spotify’s subscription business. Spotify set the stage in December by freeing previous listening restrictions that applied to non-paying users. (That side of the business is ad-supported.) Today, Spotify makes more news by revealing a restriction most people didn’t know about, then lifting it. Continue Reading

BIA/Kelsey (sponsored) study “closes the loop” of mobile advertising

BIA/Kelsey has published a study of mobile advertising growth, sponsored by mobile ad network Verve Mobile. While serving as promotion for Verve, the report also identifies data points and defines new advertising technologies. The key technology focus of this report is “Attribution,” which purports to quantify the effectiveness of mobile ads, post-impression. Continue Reading