How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading
TuneIn, which has distinguished its network identity for years with sports content, has launched a new twist. Tailgate Radio launches today, meant to coincide with the start of the 2023 college football season. But it won’t carry any games; Tailgate Radio is a music station targeted to tailgate parties. It’s playing now; click for the link and more info. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in July, we see a lot of repetition from previous months. Eleven of the top 15 in previous month June landed on the July list again. And in June,… Continue Reading
Triton Digital’s July Canada Podcast Ranker demonstrates exceptional stability, for better or worse, as not a single new podcast entered the 100-listing ranker from June. (However, five podcasts returned to the list after being knocked off it for some period.)… Continue Reading
— Dynamite (Podcast News Daily)
— Fantastic Footballing (iHeartMedia)
— Streaming Serve (TuneIn)
In Los Angeles, a startup called LiveRead formally launches today, promoting process integration as a central distinguishing feature which simplifies audio advertising, reduces errors, lowers costs, and reduces barriers to entry. Continue Reading
For nearly a decade, Edison Research has been tracking all forms of linear audio and comparing it to all forms of on-demand audio content. A relentless trend shows linear listening losing popularity to on-demand listening. Finally, the lines have crossed. Click for the detailed view. Continue Reading
Spotify today unleashed a fusillade of features targeted to its enterprise podcast customers, and to independent creators in the Spotify for Podcasters program. Fulfilling hints made in March, the company is now rolling out several publishing enhancements: Show page customization will… Continue Reading
A new Coleman Insights / Amplifi Media survey, respondents were asked to compare their podcast listening experience across YouTube, Spotify, and Apple. YouTube shines in these opinion snapshots. The study is sponsored by Locked On Network, which publishes its audio podcasts comprehensively on YouTube. Continue Reading
At Podcast Movement, Google product lead Steve McLendon announced important product development in the platform’s podcast presentation. Click for details. Continue Reading
— Returning (Dominick Milano)
— Importance (Hollywood Reporter)
— A Dream Role (Stacy Goers)
In a survey of 1,000 15- to 64-year-old podcast consumers in the United States, 75% say a podcast should be defined as ‘audio-only or available with video,’ 22% say a podcast is ‘audio-only,’ while 3% define a podcast as ‘video-only. This and other results from Coleman Insights and Amplifi Media. Presentation Thursday at Podcast Movement. Continue Reading