RAIN Streaming Audio Advertising Summit: Registration now open!

RAIN is pleased to announce that The Streaming Audio Advertising Summit, June 2 in New York, is now open for registration. The event, which will focus on exploring the advantages of the marketing opportunities of online audio, will take place from 9:00AM to 1:00PM at the beautiful Metropolitan Pavilion. Click for details. Continue Reading

CEO Westergren debuts in Pandora Q1 earnings call: Metrics, context, and quotes

“Before I turn to the corporate update and the latest quarterly results, I want to offer some perspective on this company that I founded with two friends over 16 years ago.”

That is how Tim Westergren, Founder and second-time CEO of Pandora, began yesterday’s earnings call for Q1 2016. In a remarkable stretch of speech-making from him and COO Sara Clemens, Pandora set the stage for its Q1 financial reporting by aligning with musicians and detailing how its products and business strategies differentiate from competitors.

Click through for details and perspective. Continue Reading

New Pandora ad doubles down on the joy of non-interactive listening [VIDEO]

Pandora has released a new TV commercial in its line of “The Next Song Matters” series, called The Song. The new spot takes the theme of Pandora’s first ad in this series (The Next Song) — the joyous impact of the perfect song at the perfect time — and compresses it into the deep feeling of music generally. In both, there is an underlying message of perfect music provided by non-interactive listening. Continue Reading