Zenith Media shared some results from its 2017 edition of Programmatic Marketing Forecasts. Programmatic already dominates digital display buying, and will to an even greater degree in 2017. Traditional media, including radio, are slower to adopt data-driven buying, but the report says they will. Continue Reading
Brief news items and worthy reads from around the web: “Audio is the new video.” Best practices in radio ads. An audio celebration for a legendary boutique creative shop. Continue Reading
The reVolver podcast network is making its shows available on iHeartRadio. The company’s programming targets U.S. Hispanic listeners with both English- and Spanish-language content. Continue Reading
Triton Digital has entered a deal with Western Media Group that will expand its business in Canada. Under this arrangement, Western will exclusively operate Triton’s a2x programmatic audio advertising exchange in Canada. Continue Reading
VuHaus has added Houston Public Media as its newest affiliate. The platform, a non-profit for music discovery, hosts video content from several public radio partners. VuHaus’ hosted videos range from studio performances to live clips from special events. Continue Reading
Spotify is putting listener data to use in a more explicit way than usual in its new global marketing campaign. This push is the largest yet for the streaming company, covering 14 territories, and was developed in house. The ads present data points that showcase listener habits in reaction to key cultural moments from the year. Continue Reading
Amazon Music is continuing its steamrolling push into the modern music landscape. The company has hired Nathan Brackett as its new head of editorial. Brackett was most recently executive editor for Rolling Stone, and he’d been with the music magazine since 1996. Continue Reading
The mobile app for boutique television network Starz has integrated Spotify into the platform. This deal allows Starz app subscribers to access Spotify music from its TV shows and movies. Continue Reading
The BBC is planning to create a new radio service that would act as a “Netflix of the spoken word.” Details are still scarce on this proposed plan, but it would involve paid access for BBC radio listeners outside the UK. There’s a fair amount to unpack in this development. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: BBC and it’s on-demand audio plans. Studies on in-car listening habits and preferences. Much, much more. Continue Reading
PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting. Continue Reading
Apple Music has entered an arrangement with Deutsche Telekom. Thanks to this deal, the German telecom is now advertising that its customers can have six months of free access to the streaming music service. Continue Reading