Deezer becomes exclusive music streaming partner for soccer team

Deezer logo July 2016 canvasDeezer has entered into an arrangement with the Manchester United to be the exclusive music streaming partner for the football club. As a global partner for Man U, Deezer will offer fans match day playlists and player playlists. There will also be an integration between apps for Deezer and Man U.

“We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content,” Deezer CEO Hans-Holger Albrecht said. “We look forward to continuing to build our relationship with Manchester United over the next few years and to delivering what we believe will be the very best user experience.”

The deal bolsters Deezer’s existing coverage for soccer fans. Last fall it added live commentary and podcasts covering the Premier League and Bundesliga teams to its programming.

Anna Washenko