Tom Webster: What is the Biggest Platform in Podcasting Today?

Posted on by Tom Webster

by Tom Webster

It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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David Oxenford: Copyright Royalty Board Decision on Webcasting Royalties Expected by June 14 – What Will the Streaming Rates for 2021-2025 Be?

Posted on by David Oxenford

by David Oxenford

This vital guest column by David Oxenford summarizes the royalty rate arguments put before the U.S. Copyright Royalty Board (CRB) for a ruling expected by mid-June. In normal times that ruling would have been delivered before January 1, but this every-five-year cycle has been delayed by Covid. The outcome will chart the financial course for webcasters of all sizes in the 2021-2025 period.
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SiriusXM CEO: “We’ll continue to be opportunistic,” and predicts double-digit growth “for years to come”

Posted on by Brad Hill

In an interview at this week’s J.P. Morgan Technology, Media & Communications Conference, CEO Jennifer Witz held forth about SiriusXM’s business strategies and accomplishments. She predicted revenue growth, noted that podcasting is still small, and promised an opportunistic approach to acquisitions. Continue Reading →

TikTok to partner with SiriusXM (and Pandora) with new channels and “audio experiences”

Posted on by Brad Hill

TikTok Radio is a headline new channel coming to SiriusXM, expanding the reach of the shortform video platform’s influence on the music industry. SiriusXM calls the new channel “groundbreaking,” and promises other collaborations across the Sirius/Pandora audio offerings. Other extensions of TikTok music already appear on Sirius-owned Pandora. Continue Reading →

Steve Goldstein: Podcast Subscriptions Insights with NPR’s Joel Sucherman

Posted on by Brad Hill

by Steve Goldstein
In this guest column, Steve Goldstein reproduces a conversation with Joel Sucherman, NPR’s Vice President for New Platform Partnerships, about podcast subscriptions. Sucherman illuminates NPR’s basic strategy points, and reveals how local NPR radio stations are involved in that strategy. Continue Reading →