RAIN Notes: Wednesday, November 10
Jottings of Note
— Tips for Both Sides (Libsyn)
— Laughing It Up (Audible)
— Yay or Nay (Spotify)
Podtrac Top Podcasts October: One new show in a sea of sameness
In Podtrac’s newly released October edition of its Top Podcasts ranker, we see extreme stability in the list. Click through for RAIN’s 4-month comparative analysis. Continue Reading
New Hampshire Public Radio piles its podcasts into Stitcher for exclusive deal
New Hampshire Public Radio (NHPR) has made an exclusive national marketing agreement with Stitcher, a subsidiary of Sirius XM, in which SXM Media will represent ad sales for NHPR’s original podcasts. Continue Reading
Acast reports financials and new business deals for Q3
Publicly traded podcast empire Acast reported Q3 earnings this week, and the results show uplift for a growing company striving for net profitability. Click through for financial details and new business deals. Continue Reading
iHeartMedia podcast biz +184% in Q3 as “cohorts” replace one-to-one marketing.
In the third quarter, iHeartMedia’s podcast revenue gained 184% compared to the same quarter last year. That according to Chairman/CEO Bob Pittman during the Q3 earnings call. Much talk of Podtrac status, success metrics, and post-cookie revenue generation. Continue Reading
Trinity Audio adds live (sort of) AI reads in audio advertising
What is a live ad read? In a general sense, it is delivery of ad copy by the program host. What if the program host is an AI voice? That is the framework for Trinity Audio’s new AI-powered audio advertising experience. We explore implications. Continue Reading
Magellan seeks to democratize podcast availability to buyers with new Verified Downloads feature
In what the company calls a “major development” on its AI platform, podcast media planning platform Magellan AI is announcing Verified Downloads, a new feature which reveals show downloads, individual episode downloads, and unique listenership. IN a democratizing effort, the company is pitching to podcasters of all sizes. Continue Reading
Smart speaker shipments to continue rise in 2021 (Kagan)
Kagan, a research group within S&P Global Market Intelligence, has updated its summary and forecast of smart speaker shipments globally. The rise from 2016 through 2020 is meteoric, and the projection for 2021 continues the trend. Click for the chart. Continue Reading
RAIN Notes: Monday, November 8
Jottings of Note
— Deep Integration (Audio Up)
— Franchising (NPR)
— Honoree (Fresh Air Productions)
James Cridland’s International Radio Trends: The UK’s new radio figures
by James Cridland
James Cridland returns with an analysis of a newly released RAJAR, the UK radio ratings report of record. One item of note, and graphed in this piece: UK radio formats now behave the same throughout dayparts. ALSO: Foxtel, Fred Jacobs, Bob Hoffman, and more. Continue Reading
ARN partners with Magellan AI to release Australian top podcast advertiser list
Australian media company and podcast publisher ARN has partnered with podcast advertising intelligence company Magellan AI to create and release a report of the top 15 advertisers across the layer of top 400 Australian podcasts. Click through for the results, and how they relate to Magellan’s recent U.S. lists. Continue Reading
Deezer partners with RTL Deutschland to provide streaming audio component
Global streaming audio service Deezer is splashing an announcement of a new relationship with Cologne-based RTL Deutschland, the German media conglomerate. RTL encompasses television and radio; Deezer will provide the streaming music, online radio, podcast, and audiobook solution. Continue Reading