Comprehensive coverage of the podcasting industry and its business ecosystem.
If rumors are to be believed, Netflix is contemplating adding video podcasts to its programming slate. As we learn from Business Insider his information comes from research company Bernstein, and is saturating Netflix news today. Continue Reading
ABC’s morning News podcast Start Here will expand its weekday schedule into the weekend. In the second part of a double announcement, the show will be syndicated to the ABC News Radio syndicates. Click for details. Continue Reading
Measurability of podcast advertising has been a hurdle for buyers and sellers across the entire life of the category. Despite many meaningful advances in campaign measurement across the decades of audience growth, efforts to educate and reassure buyers are often part of agency promotions. A new study from podcast advertising agency Ad Results Media is both informational and tutorial, per that company’s defining style. Click for details and the download link. Continue Reading
Skirting current politics, Edison Research has reached into its trove of survey data to find a measurement of how podcast consumption would be reduced if political lightning rod Tik Tok were shut down. Continue Reading
Amplitude Media Partners (AMP) has created an exclusive sales partnership with podcast agency The Podglomerate, which represents over 70 podcasts. Those shows drive 30-million monthly downloads. Continue Reading
In a notably exacting survey goal, Edison Research queried U.S. survey subjects about which platforms they recalled using to hear discussions about the recent U.S. presidential election. Continue Reading
iHeartMedia and the National Football League announce that the two giants are re-upping their podcast creation and marketing partnership which started in 2021 and resulted in the NFL Podcast Network. The network includes 16 podcasts; more on the way. Continue Reading
Less than a month after global podcast powerhouse Audioboom shared a Q4 trading update, the company has unleashed a year-end review: Audioboom: 2024 — A Year In Numbers. It is a summary of 2024 metrics in the Audioboom Creator Network. Click for numbers and graphics. Continue Reading
Edison Research has unleashed the 2024 edition of its Latino Podcast Listener Report, the output of 2,502 interviews with US Hispanic/Latino adults 18 and older. The bilingual fieldwork was conducted in November; these are fresh findings. Click for plenty of detail, graphics, and a link to the source. Continue Reading
Audioboom continues its practice of issuing trading updates before quarterly earnings, in this case presaging the company’s Q4 financials. The themes of this report are momentum and KPI (key performance indicator) strength. The company’s Showcase product showed notable revenue growth. Continue Reading
Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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