Acast delivers Q3 double-digital revenue growth in key metrics
Global podcast behemoth Acast released Q3 earnings this morning. Click for top-line key metrics and several revealing graphics. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Acast chooses Barometer for latest brand safety effort
Acast announces that it has formed a partnership with brand safety, suitability, and planning service Barometer. The news is targeted to podcast advertisers, with a promise to navigate risk, discover new content, and measure campaign performance. Initiatives like this reassure advertisers that podcast advertising (still rather a new kid on the block for some advertisers) can be as trustworthy and exacting as longer established media categories. Click for more.
Podcast listening frequency continues to rise in Canada (Signal Hill)
Per annual tradition, Signal Hill Insights has released a data snack from its upcoming full meal of metrics — the annual Canadian Podcast Listener report. (The full feast will be served to subscribers on November 28.) In this peek, we learn that podcast listening is on the rise across categories of frequency, from “ever listened” to daily listening. Click for the graph and full-study info. Continue Reading
Steve Goldstein: Should Podcasters Worry About Google’s AI NotebookLM?
In his latest guest column, Amplifi Media chief Steve Goldstein tries out Google’s new NotebookLM AI tool, and shares the AI-generated audio. He calls it impressive, jaw-dropping, exciting, weird, and unsettling. We agree. Steve also pulls back from the amazement of it, reassuringly to human podcasters. In the past, we have called out some of Steve’s columns as “must read.” This one is on a higher level of must read … and listen. Continue Reading
Brendan Monaghan, ex Spotify, takes over at Libsyn
Brendan Monaghan, one of the most prominent and influential executives and BoD members in the software and services industries, has been named Chief Executive Officer of venerable podcast company Libsyn. At the same time, Monaghan joins Libsyn’s Board of Directors. Click for background. Continue Reading
iHeart tops U.S. and global podcast publishers, six of which appear in both Podtrac charts
In a RAIN scrutiny of two newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. In the list of 21 leading U.S. podcast publishers (sorted by unique monthly audience), we find six networks that also appear in the top Global Delivery ranker. We blend the data; click for the chart. Continue Reading
“Messages were meant to be heard” — SiriusXM pitches incremental reach of audio
In a teacherly presentation that jams together more text and imagery than we ever thought could fit onto 19 pages, SiriusXM advocates for the compelling nature of audio messaging. Click through for RAIN’s detailed coverage, graphics, and sourcelink. Continue Reading
Steve Goldstein: Steve Pratt — How to Earn & Keep Attention
Recently we covered the release of Steve Pratt’s newly published book, Earn it: Unconventional Strategies for Brave Marketers. Here, guest columnist Steve Goldstein interviews Pratt about verified listening as a key statistic, “Tik Tok brain,” surpassing mediocrity, the difference between attention and retention, the multi-platform challenge, the pressure to create at volume, and focusing on underserved audiences.Lots of gems in this one. Continue Reading
Understanding sports podcast listeners (Hint: They respond well to podcast ads)
In a new survey report called Who Is Listening? produced by Manchester-based Sport Social Podcast Network, in cooperation with UK’s Mindfield Research, the mission is to better understand the lives of sports listeners. That includes their demographics, income, home ownership stats, purchasing habits, and their passion for sport and exercise. Click for results, graphics, and source link. Continue Reading
Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)
The average cost per thousand (CPM) for podcast advertising in September dropped three percent from August. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.37 on September 1, compared to $22.04 a month earlier. That per-thousand rate was the lowest in 52 months. Click for the four-year cost chart. Continue Reading
Study: Avid podcast listening across established and emerging global markets (Acast)
Recognizing International Podcast Day (September 30), podcast giant Acast has released a new consumer research study: Podcasting Trends in Established vs. Emerging Markets>. The field work (conducted by consumer research company Attest) surveyed 2, 600 weekly podcast listeners across 13 established and emerging markets. Click for detailed coverage and source link. Continue Reading
Spotify sunsets podcast attribution pioneer Chartable
Podcast analytics and attribution company Chartable will be closed by parent company Spotify. The streaming giant acquired Chartable in February, 2022. At the time, Chartable and the likewise acquired Podsights gave Spotify a formidable podcast tech stack. The sunsetting appears to be a simplification of internal brands and functions. Click for more info and announcement language. Continue Reading