Branded podcasts: “Be the content, not the interruption.” Q&A with the creators of “Inside Trader Joe’s”

“Inside Trader Joe’s” is a podcast that lives up to its title — it’s all about the grocery chain and its signature items, hosted by company execs who interview company specialists. We spoke with executive producers Steve Goldstein and Dave Beasing. Continue Reading

James Cridland’s Future of Radio: The MIDAS touch – RAJAR tells us how people listen to the radio

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: The MIDAS survey explores radio listening habits in the UK ahead of of the Q1 RAJAR results later this week. Continue Reading

Spotify gets NPR as two giants combine strengths

In a pivotal deal, NPR announced that its entire podcast catalog is now available on Spotify for the first time. All shows from the public media outlet, both familiar favorites and new titles, will have a home on the streaming audio service. The arrangement brings the world’s largest podcast publisher into one of the largest podcast distribution platforms. Continue Reading

WNYC Studios and Night Vale Presents partner on The Orbiting Human Circus (of the Air)

WNYC Studios is partnering with Night Vale Presents in a deal that will revisit The Orbiting Human Circus (of the Air). The podcast — which is part radio drama, part variety show, and all cult classic — released a single season in October 2016. Under this deal, the original show will get a new release and a second season. Continue Reading

Vox Media gets creative with new podcast ads for HBO’s Silicon Valley

Vox Media is exploring new options for creative advertising in podcasts. Three of the media company’s shows will have ad breaks where Kara Swisher, co-founder of Recode and host of the Recode/Decode podcast, interviews a character from the HBO comedy Silicon Valley. The interview with actor Chris Diamantopoulos (in character as tech investor Russ Hanneman) covers the current cryptocurrency plotline of the show. Continue Reading