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Steve Goldstein: Podcasts: The Power Behind The Word “Podcast”

The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading

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YouTube launches Weekly Podcast ranker; Rogan tops. We compare Edison.

YouTube has launched and announced a podcast popularity chart, awkwardly named “Weekly Top Podcast Shows: Most popular podcast shows on YouTube.” The date range for this debut weekly chart is May 5-11, establishing a reporting cadence with a one-week lag. We examine and compare this ranker to recent Edison Research data on podcast popularity. Continue Reading

PodX acquires Lemonada Media in “landmark transaction”

Global audio content development and investment company PodX (formally PodX Group) has announced its acquisition of pod studio Lemonada Media. CEO Patrick Svensk calls it “a landmark transaction.” Lemonada is a blazing podcast success story, with a roster that includes Julia Louis Dreyfuss, David Duchovny, and Meghan, Duchess of Sussex. Continue Reading

More than ads in the global podcast economy (Owl&co)

Media consulting firm Owl&Co has released the latest podcast metrics report in a season of many. Called The Global Podcast Economy: A Complete Picture, and subtitled Beyond Ads: Mapping Revenue Across Audio and Video Podcasts, this piece of work defines, characterizes, measures, delineates markets, asks questions, and provides answers. Click for details, graphs, and linkage. Continue Reading

iHeart tops U.S. podcast publishers twice in Podtrac measurement. Plus: The RAIN Remix

In a RAIN scrutiny of the newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. The the RAIN Remix reveals a new list of top publishers based on audience size per podcast. In that re-sorting, Revolver Podcass shifts from #18 to #1. Click for graphics. Continue Reading

Rogan and regularity reign in ranker (Edison Top 50 Podcasts)

The Joe Rogan Experience is predictably and regularly the top-ranked podcast in measurement studies which include all podcast platforms. Edison Research conducts one such survey, resulting in the Top 50 Podcasts In The U.S. This release represents a survey conducted in Q1, and results in a ranking of the top 50 podcasts. Click for details.
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