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Steve Goldstein: How Long Should Your Podcast Be?

by Steve Goldstein

Guest columnist Steve Goldstein takes at aim at overly-long podcasts, with an eye to average radio listening time. He also notes that podcasting is a commuter-friendly format, and that the average commute time is shorter than many podcasts. “The empirical evidence is overwhelming.” Continue Reading

James Cridland’s Weekly Links: Is AM radio dead in Europe? How radio adapts to social. Much more.

by James Cridland

James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: Personal news about James Cridland’s relocation; the supposed death of AM in Europe; coverage of Radio X in the U.K.; DAB is London and Germany; more. Continue Reading

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Kurt Hanson: San Diego radio losing a valuable brand name in “Jeff & Jer”

by Kurt Hanson

Morning drive team “Jeff & Jer” are departing the San Diego airwaves. Whatever the reason, says Kurt Hanson, stations should try hard to retain personality talent — a key strength of radio in its competition with satellite and Internet radio. Continue Reading

Kurt Hanson: Live-copy testimonials are back on late-night TV

by Kurt Hanson

Stephen Colbert debuted as the new host of “The Late Show” on CBS last night. One of the highlights was seeing the return of live-copy testimonial advertising from the show’s host. It was hilarious, and effective. Kurt Hanson connects the creative tactic to podcasting and music streaming. Continue Reading