Steve Pratt of Pacific Content examines assumptions and realities of blog publishing frequency. Is daily the best setup for success? Is weekly optimal? Not necessarily in either case. Continue Reading
Host-read sponsor endorsements are common in podcasting, which owes its success in large part to leveraging the relationship between hosts and listeners. In this guest column, Steve Goldstein takes a fascinating trip through the history of live reads, including pioneer Paul Harvey who created the original playbook. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Global closes its acquisition of three outdoor advertising companies. Pirate DAB has arrived. Much more. Continue Reading
Guest columnist Zach Fuller, of MIDiA Research, looks at the history of audio disruption, and explores how Amazon’s free streaming service could advance the company’s global aspirations. “Embellishing the Prime pipeline through a free-streaming service is effectively the same strategy that RCA employed to incentivise radio adoption.” Continue Reading
Steve Pratt of Pacific Content examines assumptions and realities of blog publishing frequency. Is daily the best setup for success? Is weekly optimal? Not necessarily in either case. Continue Reading
Steve Pratt of Pacific Content lays out data and charts backing the importance of average consumption for podcasters. This metric may offer a different picture of audiences and engagement than downloads alone. Continue Reading
Most podcasters are used to issuing a call-to-action of “subscribe,” but that language may be sending the wrong impression to the vast audience of non-podcast listeners and keeping them away. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: New shifting attitudes at the NAB Show. A few UK radio updates. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Updates and slides from Radiodays Europe. Other updates from around the global audio industry. Continue Reading
In light of the recent IFPI global industry report, MIDiA Research’s Mark Mulligan explores several of the trends that may be adapting and altering the music industry in the future. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: More on the split between the BBC and Google. April Fools on the airwaves. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: BBC is blocking its podcasts on Google platforms. Much audio news ahead of Radiodays Europe. Continue Reading