Podcast measurement company Podtrac released its Top 20 Podcasts ranker for September, based on unique U.S. monthly audience. As in past months, there is little change in the roster or audience. Only one new show entered the list from the previous month. Click for graphic illustration. Continue Reading
In a multi-faceted, wide-ranging announcement, Spotify is expanding its audience network to Anchor podcasts, and plans other moves intended to benefit creators and advertisers. The overall thrust is to broaden the range of podcasts and advertisers, and facilitate how those groups do business on the platform. Spotify is also the first company to join a presitigious consortium focused on digital media safety. Continue Reading
Jottings of Note
— A treasure? (Australian Liberal Party)
— InnovAItion (Instreamatic & A Million Ads)
— Friendly with Podcasting (Conan O’Brien & Earwolf)
Global audio streaming service Deezer celebrated International Podcast Day with a metrics release revealing the rise in podcast listening and top shows. Click for details and an infographic. Continue Reading
For International Podcast Day, the Omny Studios blog posted a metrics roundup comparing year-over-year statistics from IPD 2020-2021. Omny is mainly an enterprise hosting platform which serves podcasts from an international array of major media brands and radio groups. Click through for several interesting results and graphics. Continue Reading
Jottings of Note
— Exporting to English (Spotify)
— Happy Birthday (iHeartMedia)
— Videoaudio (Kast Media)
Trading on the title of one of the most popular podcasts in the world, and on his own status as co-founder of the esteemed Earwolf comedy podcast network, Scott Aukerman is partnering with Acast to create Comedy Bang! Bang! World, a slate of premium podcast programming. Continue Reading
Global-owned digital audio exchange DAX is splashing a new partnership with podcast network Breakbeat Media. In the arrangement, DAX will exclusively represent audio ad sales for Breakbeat’s podcast portfolio. Ex-Spotify global exec Les Hollander is DAX CEO. Continue Reading
Jottings of Note
— Oops (RAIN)
— Take Two (Ximalaya)
— Doing Good for Bad (Ashley Flowers)
A newly released national poll commissioned by artist advocacy group musicFIRST intends to paint a picture of an American public that wants AM/FM terrestrial radio broadcasting to pay artist royalties for recordings played on-air. We cover the survey results and both sides of an ongoing lobby battle. Continue Reading
Media intelligence company Magna Global has released the latest edition of its U.S. Advertising Forecast report, measuring ad spend in the first half of 2021, compared to H1 2020. This upward-pointing research shows gains all over the place, including audio. Magna breaks out pureplay digital audio, which shows much higher gains than all audio combined. Continue Reading
Spotify is best known as a subscription service, but the platform serves more non-paying users to its ad-supported service. That part of the business contributes the smaller portion of revenue, but has always been meaningful to company growth and executive… Continue Reading