RAIN Notes: Thursday, April 13
News
Spotify launches “broadcast-to-podcast,” connecting two of its acquisitions
Spotify notified us of a new venture and technology accomplishment — called “broadcast-to-podcast,” it enables radio broadcasters a specialized tool that makes it simple to turn their existing audio content into on-demand podcast content. This repurposing is accomplished with two of Spotify’s acquisitions: Australia-based Whooshkaa and U.S.-based Megaphone. Click for lots of detail. Continue Reading
True Crime tops Edison’s podcast “batting average” chart
Edison Research has performed an interesting and ingenious calculation, likening podcast category success to baseball batting average metric. (See it HERE.) The result (in the graphic below) shows True Crime as the highest-hitting (as it were) podcast batting average. Click through for the rationale, an explanation of how it works, and the graphic list.
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NPR guides 8.8M followers away from Twitter in reaction to “government-funded” label
NPR’s most recent content post on Twitter is dated April 4 — a piece of political news. After that post, Twitter CEO Elon Musk applied this identifying label to NPR’s account: “Government-funded media.” This morning we see a tweetstorm of NPR links to the network’s other social sites and public resources, as NPR quits Twitter and guides 8.8-million followers to other social sites. Continue Reading
RAIN Notes: Wednesday, April 12
UK smart speakers must play UK radio stations in new ruling; Ofcom oversight
In what is termed “the biggest governmental overhaul of broadcasting rules in 20 years,” makers of smart speakers must offer all licensed UK radio stations on all their platforms. Amazon (Alexa) and Google (Assistant) are the world’s two largest companies affected by the new requirement. Continue Reading
RAIN Notes: Monday, April 10
Jottings of Note
— New Home (Podcast Business Journal)
— Many Things (The Podglomerate)
— The Answer Is… (Vanity Fair)
SoundStack launches automated SoundExchange royalty reporting for webcasters
Audio-centric content delivery network SoundStack is announcing today the launch of automated royalty reporting for its member webcasters. This first iteration of the new feature is specifically for SoundExchange royalties — those are the statutory rates for the use of recordings. The reporting feature is built into SoundStack Insights, the platform’s general data center for customers. Continue Reading
RAIN Notes: Wednesday, April 5
Jottings of Note
— Joining (iHeartMedia)
— Serving the Underserved (Libsyn)
— No Longer Live (Spotify)
TuneIn announces addition of 120,000 audiobooks
Two-tier streaming service TuneIn has reportedly added 120,000 audiobooks to its streaming library. The collection is available to Premium membership, which is priced at $10/month. The newly assembled library makes a competitive posture with Audible, the Amazon-owned leader in audiobook publishing. Continue Reading
Annalise Nielsen: The Ultimate Guide to Your Brand’s Video Podcast Strategy
by Annalise Nielsen
RAIN’s newest guest columnist, Annalise Nielsen (Senior Manager of Business Development, Pacific Content), presents a thorough exploration of creating a sensible video strategy for podcasts, including flow charts and video examples. It’s not a one-size-fits-all decision, for sure, and this piece helps any podcast publisher consider a brand’s goals to determine an optimal video plan. Continue Reading
Leading online radio service AccuRadio to debut AI-driven channels designed for every human activity; April 1 launch
AccuRadio is leveraging its newly created AccuGPT AI tool to create a dazzling array of micro-topical, hyper-targeted music channels. Pre-populated channels include, “Waiting in Line at the DMV” and “I Can’t Find My Glasses,” assisted by AI-enabled video monitoring of AccuRadio users. “It’s more than on-demand, it’s a music experience that AccuGPT creates instantly upon observation,” said CEO and Founder Kurt Hanson. The AccuGPT plan will be put in place April 1, and a large tranch of 47,000 new AI-programmed music channels will debut on Monday, April 3rd. Continue Reading