RAIN Notes: Monday, September 20
Jottings of Note
— History of Pod (James Cridland)
— GM Hire (TuneIn)
— Looking Ahead (Futuri Media)
News
SiriusXM lures star execs from EY, Netflix, and Disney to join cross-brand marketing team
SiriusXM has named three new senior executives to its cross-brand marketing division, covering the core satellite radio business and its digital/streaming operations. They from from EY (formerly Ernst & Young), Netflix, Disney, and iHeartMedia Continue Reading
Podsights expands to attribution measurement of streaming audio
Podsights makes a brief announcement that it has expanded beyond its original purview of podcast advertising attribution. Additionally, the company says, it will introduce its technology to streaming music and online radio. Continue Reading
Nielsen “Podcasting Today” report — a deep dive with fascinating metrics
In its just-released Podcasting Today report, Nielsen takes a retrospective glance backward in a quick historical roundup of inflection points of a now mature industry. It is fascinating, filled with graphics, and includes lots of commentary. Click through for some highlights, and especially for the fascinating Podcast Genres Duplication Grid. Continue Reading
YouTube and NPM launch YouTube’s first podcast
The headline is that YouTube has its first home-built podcast, but the deeper story is that it’s a bottoms-up collaboration with National Public Media (NPM), the sponsorship sales division of NPR. Click for details. Continue Reading
American Public Media launches APM Studios for podcasts
American Public Media has introduced APM Studios with a dedicated website which represents the organization’s podcast production division, and its portfolio. There’s a collaboration with Audacy-owned Cadence13. Continue Reading
SXM Media releases a podcast ad glossary: Useful even with promo slant
We spotted SXM Media’s new Podcast Ad Glossary, and took it for a spin. It’s a free document which offers to “expand your podcabulary.” It contains 35 main terms and several more bundled into them. Also promotional sidebars for SXM Media services. Continue Reading
RAIN Notes: Monday, September 13
Jottings of Note
— An Awaited Return (RAJAR)
— Fresh Hire (Fresh Air Production)
— Between the Charts (Chartable)
Triton Digital signs Headgum podcast network
Triton Digital has signed the L.A.-based comedy podcast network Headgum for management, distribution, promotion, and measurement. Headgum’s network reach encompasses 50 shows, 14 of which are original owned-and-operated productions. Continue Reading
idobi Network signs with AdsWizz for exclusive monetization
The idobi network, a venerable streaming radio outlet which also produces podcasts and video, has deepened its relationship with digital audio ad-tech platform Adswizz which becomes the exclusive global monetization provider for advertisers seeking to reach idobi’s audience across the US and Europe. Key demo: 13-34, with an even gender split. Continue Reading
RAIN Notes: Wednesday, September 8
Jottings of Note
— Earplugs? (Edison Research)
— Transformational Fix (PRX)
— The Point (Fresh Air Production)
Podtrac Top Podcasts August: 2 newcomers; 18 standards
Podtrac released its Top 20 Podcasts ranker for August, measuring Podtrac measurement clients based on unique U.S. audience reach. As in most months, we see long-time stalwarts in the list. (In fact, the top five are identical as in the July list.) Two newcomers. Continue Reading