RAIN Notes: Monday, May 23
Jottings of Note
— Measuring the Tail (Larry Rosin)
— Aspirational (The New York Times)
— Podreading (The Podcast Reader)
News
Stitcher, part of SXM Media, atop new Triton Digital U.S. Podcast report (April)
Triton Digital released the April U.S. Podcast Report, showing top 20 networks and top podcast shows (each measured by number of downloads and audience reach. Click for details. Continue Reading
Weekly UK radio reach is 89% at 20 hours; majority ownership of DAB receivers (RAJAR)
In a clear and simple one-page PDF infographic, RAJAR describes the basics of audio listening in the UK, with a focus on radio. On the digital side, 75% of residents (15 and above) tune in to radio via some form of digital platform — they include DAB, digital TV, online listening, station-specific app, and smart speakers. Continue Reading
RAIN Notes: Thursday, May 19
Jottings of Note
— Untangling (Spotify)
— A Return to Audio (New York Times)
— Back in the Day (SiriusXM)
Podcast spending +13% in Q1: Magellan Benchmark Report Q1 2022
Podcast ad spending continued to grow with a 13% rise in Q1, according to Magellan AI’s Podcast Advertising Benchmark Report. Click through for key findings, more metrics, and a link to the free report. Continue Reading
AM/FM listening “slowly trending down” — Techsurvey 2022
In the 2022 edition of Techsurvey, an annual consumer survey study performed by Jacobs Media, the title “Radio: A Return to “Normal?” refers to post-Covid listening trends, while investigating whether “normal” now includes broader and more enduring changes in audio consumption habits. Continue Reading
Australian podcast ad spend jumped up in Q1; 15 top spenders listed
iHeartPodcast Network Australia, operated by media group ARN, has partnered with Magellan AI to quantify ad spend, and the top spenders, in the Aussie market during Q1. The headline number: Overall ad spend on podcasts grew 52% in Q1, year over year. Click for more metrics and the top spenders list.
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RAIN Notes: Friday, May 13
Jottings of Note
— Globalized (Acast)
— Setting Direction (WNYC Studios)
— Incoming CFO (TuneIn)
IAB Podcast Upfront 2022: The presentations of Day 3
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 3.
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IAB Podcast Upfront 2022: The 10 presentations of Day 2
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 2
Continue Reading
CBC releases spring/summer podcast schedule
Canada’s public broadcaster and the top-ranked podcast publisher has released its podcast slate for Spring/Summer 2022. Click through for details of five shows. Continue Reading
Tom Webster, leaving Edison Research, will join Sounds Profitable as partner
We recently reported that Edison Research SVP Tom Webster would exit the company for a new venture. Today we learn more specifics: Webster will join Sounds Profitable, the weekly newsletter about podcast ad technology from James Cridland’s Podnews, created and authored by Bryan Barletta. Continue Reading