In an exceptionally interesting report from global podcast behemoth Acast — “The Rise of Programmatic Podcast Ad Buying” — we learn about a generally bullish attitude among podcast marketers toward podcast programmatic. And there is an interesting detail about how the respondents were screened. Continue Reading
The experience of a business meeting with ChatGPT ranges from bland to baffled silence. The headlined AI platform doesn’t seem to recognize programmatic advertising at all, and provided a weirdly uninformative list of popular podcasts. Other queries returned sensible, concise replies. Continue Reading
As it expands its podcast measurement practice, Toronto-based audio research firm Signal Hill Insights has announced the addition of Paul Riismandel (pictured) in the role of Chief Insights Officer and Partner. Riismandel joins from SXM Media, the ad sales division… Continue Reading
Drive Time Metrics (“DTM”) announced this week the expansion of its patent portfolio with the issuance on November 15th, 2022 of its sixth patent, US Patent Number 11502852 B2: In-vehicle Media Content Monitoring and Report Generation, covering what consumers are listening… Continue Reading
Edison Research released its comprehensive “U.S. Top 50 Podcasts” chart for Q3 2022 yesterday, with its top 10 largely stable, albeit with “Dateline NBC” bumping sex-talk podcast “Call Her Daddy” out of the top 10. This list ranks the 50… Continue Reading
Just in time for the final weeks of the 2022 holiday season, Stockholm-based podcasting platform Acast last week launched a self-serve advertising platform to enable brands and advertisers of any size and budget to activate their podcast advertising strategies. Although… Continue Reading
In a Federal Register notice just published today, the Copyright Royalty Board announces cost-of-living increases in the statutory royalties to be paid by webcasters to SoundExchange for the public performance of sound recordings, which represent a ~9% increase for the… Continue Reading
Following its successful initial event in 2022, podcasting business conference The Podcast Show has announced that it will return to the Business Design Center in Islington for its second annual event on May 24th and 25th of next year. According… Continue Reading
Brussels-based Targetspot SA (née Radionomy) last week announced the sale of its Targetspot digital audio ad sales business to Azerion, an Amsterdam-based public company that operate a high-growth digital entertainment (i.e., online games) and media platform. In the press release… Continue Reading
A new finding just released by Edison Research from its quarterly U.S. “Share of Ear” national study says that, of respondents in its Q3 2022 survey wave, 18% listened to podcasts on the day they were surveyed, up from 15%… Continue Reading
This week, SoundsProfitable‘s Tom Webster posted the second half of an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made. (Click here for RAIN’s coverage of part one.) Webster writes,… Continue Reading
According to a report yesterday in Billboard (here but may be behind a paywall), lawyers for Slacker Radio and its parent company LiveOne are arguing to a federal judge that last week’s $10 million judgment for unpaid music royalties to… Continue Reading