Rumor Fact(ory): First leaks about Apple’s new Beats

Yesterday, Apple news site 9to5mac.com reported that it had received inside information about what the company’s new Beats Music-inspired streaming service will look like. Of course, the author gave no names or explanations of how and where he obtained the intel, so we’re taking it with a grain of salt for the time being. But here’s what we learned. Continue Reading →

Forget Serial. Invisibilia is the new poster child, as the tide rises for podcasting

The Download on Podcasts is a new weekly feature sponsored by PodcastOne.

The podcast hit Serial was classified as a podcast blockbuster when it attracted five-million accesses (downloads or streams) on iTunes. This week NPR reports that Invisibilia, a show about unseen forces shaping the lives of individuals, has gotten 10-million listens. A new plateau of podcast audience reach helps the whole genre of on-demand audio. Continue Reading →