Instreamatic.ai shares success from Russian voice-driven ad campaign

Instreamatic.ai announced that it has launched an advertising campaign centered on voice response capabilities in Russia. The campaign, a joint effort with Alfa-Bank and OMD, served users a short audio tease at the launch of a radio stream that ended with a call to action for further information about the product, a debit card. Continue Reading →

Amazon and Microsoft offer first preview of Alexa-Cortana integration

Amazon and Microsoft have integrated their digital assistants, which could open up new possibilities for cross-support of features and services outside of whatever hardware brand a user owns. Plans for an integration were announced last year, and the integration is just available as a preview in the U.S. right now. Continue Reading →

Apple Music and Deutsche Grammophon launch classical music playlist with artist curation

Apple Music is putting a brighter spotlight on classical music thanks to its partnership with Deutsche Grammophon. The classical music label is helping to curate The DG Playlist, which will feature recordings from across its 120 years in operation. The pair is also tapping some of the label’s younger talents to aid in the curation. Continue Reading →