PwC outlook forecasts streaming domination in digital music revenue by 2022

PwC has published its annual report of projections and predictions for the international media industry. The Global Entertainment and Media Outlook 2018-2022 valued the music, radio, and podcast sector in the U.S. at $40.7 billion in 2017. The industry is projected to see a 4% compound annual growth rate to reach $49.5 billion in 2022. Continue Reading

WWDC: Podcasts app gets more Siri support, arrives on Apple Watch

This year, Apple focused its WWDC keynote entirely on its software and operating systems. That choice meant the presentation didn’t get into any big-ticket numbers about the company’s entertainment services. However, Apple has made some updates to add functionality to both its Podcasts and Apple Music platforms. Continue Reading

Podbean debuts internal programmatic ad platform

Podbean has launched its own supply-side platform for programmatic advertising. Its new PodAds service will offer targeted ad buys that are dynamically inserted into podcasts hosted on the network. Advertisers and media buyers can use PodAds to set their ad budget and select the shows to run them on by their desired geographic and category areas. Continue Reading

Canadian government group calls for better, nimbler regulations for streaming and digital media

The Canadian Radio-television and Telecommunications Commission (CRTC) has published a report calling for new government tools and federal regulations to support a healthy digital media market. The report suggested that future policies should focus on producing and promoting high-quality content by Canadians and encouraging rapid adaptation as technologies change. Continue Reading