Triton Digital’s monthly U.S. Podcast Ranker now measures newcomer iHeart Audience Network, expanding the ranker scale to 150 podcasts. Click for details. Continue Reading
Podcast network Acast, and communications agency OMD, have partnered to conduct what they characterize as “a comprehensive new study” to quantify the effectiveness of podcast advertising. Double-digit percentage gains are the outcome for podcast advertising compared to what the report calls “average media.” Continue Reading
Local media analytics company Borrell Associates has released a new forecast of local media advertising. This report is a follow-up to an initial forecast released in November and is, in the company’s words, “triggered by new information from Borrell’s principal sources.” We learn that streaming audio is a high achiever in local advertising expenditures. Click for lots of detail, revealing graphs, and the source link. Continue Reading
The average cost per thousand (CPM) for podcast advertising in April was nearly identical to March , dipping only five cents, or two-tenths of one percent. But there is also something remarkable in this month’s report: Small campaigns reach a new low in average cost. Continue Reading
Magellan AI’s accounting of podcast advertiser spending for April, for the top 15 spenders, shows a total spend down six percent from March. Ten of the top 15 are repeats from the previous months. Three companies are members of RAIN’s unofficial 12-of-12 club. Click for graphics. Continue Reading
The weekly reach of radio listening in the UK is traditionally strong, and the Q1 RAJAR (Radio Joint Audience Research) report shows a surge for the first quarter. Fifty million adults — 89% of the 15+ population, tuned in each week, for a total time-spent metric of 1.023 billion hours. Click for much more. Continue Reading
Edison Research has released its latest Top 50 Podcasts in the US, representing survey results for Q1 listening. The survey method is important in the ranker business; unlike many others, Edison’s survey method opens the door to any podcast in the world. Continue Reading
New podcast production continued a three-month slide in April, after a strong January. 12,864 new shows were released in April, compared to 16,256 in March. January hit a one-year high of slightly more than 20,000 new podcasts. Continue Reading
Podcast and creative solutions network Wondery has opened Wondery Ad Analytics, a campaign success evaluation service which leverages multiple information and measurement services. Four areas of focus are highlighted, and an ad effectiveness funnel. Click for details and graphics. Continue Reading
The average cost per thousand (CPM) for podcast advertising in April was nearly identical to March , dipping only five cents, or two-tenths of one percent. But there is also something remarkable in this month’s report: Small campaigns reach a new low in average cost. Continue Reading
“Be thoughtful about your hold experience.” That is the guiding principle and throughline of a new study by audio analytics company Veritonic — Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities. Veritonic hits on an audio segment almost never mentioned: The music or spoken word audio that customers hear when they call a company and must wait on hold. Continue Reading
Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend almost exactly the same as in February. Ten of 15 are month-over-month repeaters. Notably, March had three more days than February.
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