New podcast production took a substantial step downward in February, compared to the same month a year ago. And in the month-over-month view, January-February represents the biggest single-month drop of the 12-month period. A macro view of new podcasts per year shows the Covid-era surge followed by a return to normal. Continue Reading
RAJAR (Radio Joint Audience Research), the radio/audio measurement organization of the UK, released its Winter 2024 MIDAS report. It is designed to “provide context and insight into how, when, and where audio content is being consumed.” The mission is to show and quantify how listeners are embracing the multi-platform and multi-device offering, as well as how on-demand audio is contributing to listening behaviour. The report also reveals consumer location and behavior while listening, how listening happens in groups, and how audio makes listeners feel. Click for detailed coverage and download link.
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In a new data release from Sounds Profitable, a meticulous analysis of self-described listener behavior seeks to understand the listening habits and preferences of people who listen to News podcasts. Called The News Podcast Consumer, it is part of an ongoing study. Click for details and source link. Continue Reading
Edison Research is out today with its Top 25 Podcasts in the UK ranker. Edison’s research is derived from listener surveys, not download counts, and therefore includes podcasts which do not appear on other rankers which lack access to some hosting platforms. Click for the list, and RAIN’s year-over-year and month-over-month comparisons. Continue Reading
“Audio advertising is a growing force” — that is the headline finding in a newly released research deck from audio distribution, Marketing, and monetization service AdsWizz. It’s called The Rise of Programmatic Audio: An industry moving at the speed of sound. Click for details, metrics, and link to the original. Continue Reading
The News/Talk format on U.S. radio received the largest share of time spent listening in the expansive 18+ age group. That finding from a new report released by Nielsen and Edison Research. Click for more. Continue Reading
Skirting current politics, Edison Research has reached into its trove of survey data to find a measurement of how podcast consumption would be reduced if political lightning rod Tik Tok were shut down. Continue Reading
Advertisers will spend increase podcast ad spending, but at a lower rate than a year ago. This projection comes from the IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth. The IAB asserts that this report “provides critical insights into what’s ahead for audio advertising and podcasts.” Click for numbers and the IAB chart. Continue Reading
We follow yesterday’s introduction to the 2024 Year-End Music Report, with a second piece of coverage. In the first part we learned how U.S. audio influences global streaming metrics, and also how independent distribution dominates “Major Distribution.” Today we cover more ground in the 90-page report. Click for details and illustrations. Continue Reading
In a notably exacting survey goal, Edison Research queried U.S. survey subjects about which platforms they recalled using to hear discussions about the recent U.S. presidential election. Continue Reading
Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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MIDiA Research, known for its extraordinarily detailed, insightful, and finely articulated research, has released its 2025 predictions. Presented in a webinar last week, we now offer a rundown of the accompanying slide deck provided to RAIN by MIDiA. Continue Reading