Market research pegs digital music revenue at almost $14 billion in 2019

Juniper Research projected that revenue for digital music will be slow to rise from an estimated $12.3 billion in 2014 to about $13.9 billion in 2019. While listeners are likely to gravitate toward cloud-based services, Juniper’s report projected that pureplay streaming services such as Spotify and Pandora will be tested by the growth of personalized music services from Apple and Google. Continue Reading

Research shows that Pandora is the top streaming service for Hispanics

The June data from comScore revealed that 25 percent of the service’s active monthly unique visitors, an audience of almost 19 million, are Hispanic. That’s enough people to make Pandora the top music streaming platform for the demographic of listeners, even compared with endemic Hispanic sites such as Univision Digital. Continue Reading

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Research finds Pandora listening may not replace broadcast radio time

NuVoodoo Media Services released new research that found Pandora and broadcast radio may have a more symbiotic relationship than expected. The survey of 1,100 in the PPM markets revealed that 62 percent of the Pandora users listened to the online radio service for at least half an hour per day, and 56 percent of Pandora users spent that much time listening to broadcast radio. Continue Reading

Viacom consumer insights study: “Streaming is the new normal”

Viacom’s music group, comprised of MTV, VH1, and CMT, released summary results of survey exploring how teenagers and adults up to age 40 consume music. A survey population of 1,200 participants submitted to the quantitative study. Streaming was revealed as a mainstream behavior in the survey responses, with 78% of the group having streamed music in the past three months. Continue Reading

The impact of viral videos on music sales (maybe)

YouTube is the world’s largest distributor of streaming music, and an important music-discovery platform. Does extreme YouTube music popularity (virality) boost music sales? Nielsen takes a stab at answering that intriguing question, acknowledging that the results are inconclusive. But the graphic report is interesting. Continue Reading

New research on “digitally native music consumers”; online music is the key category

MIDiA Research, recently launched by Mark Mulligan, has completed a study examining the characteristics, attitudes, and behavior of “digital natives.” The focus is mostly how they approach music. What are Digital Natives? A young demographic that has never known a world without online connectivity and unlimited music and audio choices. Understanding the mindset and decisions of that population shines light into the future of listening. Continue Reading

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Coleman survey reveals how under-40 consumers use radio and streaming

A small but revealing study by Coleman Insights illuminates how consumers think of radio, how they listen to music in different locations, and how the NextRadio mobile broadcast app could be more effectively marketed. The key takeaway is that radio is conceived as an in-car medium, but not a mobile one. Continue Reading

Webcast listening in May: 2014 and year-over-year growth

Webcast streaming has enjoyed strong growth during 2014, and has lifted 19% year-over-year, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker for May. The month-over-month measurement dropped two percent, the first monthly dip after nine consecutive growth months. Year-to-date, stream listening has risen over 10 percent. Continue Reading