Advertising advisory service BIA has released its projection of 2024 media revenue. The total projected spend is $175.6 billion. Nearly half of that investment (48%) is projected to be digital media revenue. Click for details, an illustrative graph, and links. Continue Reading
Consumer research company MusicWatch has released results of its annual music study for 2023. (It is HERE.) The results are derived from two separate surveys querying about 7,000 participants 13 and older. In it, we see an upward-looking report of… Continue Reading
We’re not sure Boomers would love the characterization in Westwood One’s recent analytical rundown of ratings and advertising insights, but the point is clear. To be precise, half of the linear TV audience is 65 years or older. This is just part of Westwood One’s latest analysis of media consumption across categories and age groups. PIerre Bouvard is the author. Click for info and a link Continue Reading
The average cost per thousand (CPM) for podcast advertising took a modest upturn in February, rising about one percent compared to the average rate in January. This from the monthly reckoning at Libsyn subsidiary AdvertiseCast. Continue Reading
Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks. Continue Reading
Podcast verification and attribution company Podscribe has released its quarterly Podscribe Performance Benchmarks, which offers analyses of key performance indicators important to podcast advertisers. Much of the metrical significance is measured on the basis of listener visits to advertiser destinations. Click for several examples and linkage to the free report. Continue Reading
In a monumental 100-page report, Cumulus Podcast Network and Signal Hill Insights present findings from their Podcast Download — Fall 2023 Report. Click for our first round of coverage. Continue Reading
Sharon Taylor, Senior Vice President of Podcast Strategy at Triton Digital, has released the third edition of Podcast Benchmarking. The data comes from enterprise podcasting company Omny Studio. Downloads per episode is the governing metric informing the nine charts presented in this 2023 edition. Click graphs and a link. Continue Reading
Putting aside the “Ouch” factor, a new study offers realistic advice to would-be podcasters, and many existing podcasters. In a report posted on the PodPros website, podcast database Rephonic and podcast guest provider service Podmatch put up some statistics that should give pause to any prospective podcast entrepreneur. Click for results and graphs. Continue Reading
Fewer new podcasts were launched in 2023 than the year before, and every year since 2018. But that doesn’t mean podcast output is on the decline; more episodes were produced than in 2023. Click for the graphs. Continue Reading
The average cost per thousand (CPM) for podcast advertising took a small but sharp downturn in January , over one dollar lower than the average rate in November. Click for details and the long-term graph. Continue Reading
Global podcasting giant Acast sent us results of two surveys conducted in December, focused on the DTC (direct to consumers) segment. One survey queried 450 marketing pros who specifically work in DTC, and the other questioned 900 consumers who typically shop online directly from a company’s website. Survey results include interesting angles of favorability for DTC podcast marketing. Continue Reading