A Smart Approach to Revenue Growth

by Jennifer Lane

RAIN CEO Jennifer lane looks at SmartReach Digital, a full-service digital agency formed by Entercom, one of the largest broadcasters in the U.S., and staffed with a team of experienced digital marketers. The idea is new and innovative to radio, but one that has taken hold with newspapers, tv, and other locally driven media outlets. Continue Reading

Focus on advertising models at RAIN Summit Indy

In-stream advertising has taken leaps forward in the last year, both in technology and advertiser demand. There are in-stream audio messaging, voice activated ads, geo-fenced and zip code targeted campaigns, branded playlists and sponsored downloads. These innovations, and questions of building ad models that encourage asdvertisers to invest with confidence, will be placed in a bright spotlight at RAIN Summit Indy, September 9 at the Indiana Convention Center. Continue Reading

The impact of mobile at RAIN Summit Indy

When Jason Calacanis delivered his powerful keynote address at RAIN Summit West in April, he ended with a declaration: “Mobile is the only thing that matters. Mobile is the only thing that matters. Mobile is the only thing that matters.” Calacanis was projecting into the future, and his conviction is documented in the present, with trendlines showing that audio is increasingly a walk-around activity.

RAIN Summit Indy will bring these trendlines and much more to the Indiana Convention Center in Indianapolis on September 9, in the Mobile Is the New Black panel. Continue Reading

RAIN Internet Radio Awards are for broadcasters, too

Nominations are flowing into the five award categories of the Fifth Annual RAIN Internet Radio Awards. The nomination deadline, July 20, is approaching. As in previous years, broadcasting brands are included in the Best Streaming Broadcast Station category. This award is for the single broadcast station that has executed the best streaming strategy. Nominate your station now! Continue Reading

RAIN Internet Radio Awards spotlight best overall digital strategy

Nominees are pouring into this year’s RAIN Internet Radio Awards at about twice the rate of the 2013 awards. These awards are the industry’s preeminent recognition of achievements and best practices in Internet radio. Of the five nomination categories, Best Overall Digital Strategy is one of the broadest, straddling broadcast streaming and pureplays. Continue Reading

Eric Bieschke, Chief Scientist at Pandora, to speak at RAIN Summit Indy

RAIN Summit Indy announces that Eric Bieschke, Chief Scientist at Pandora who leads one of the most significant Big Data operations in digital music, will be a speaker.

Eric Bieschke joined Pandora as its second employee in 2000. He will bring his unique depth of experience and preeminent reputation as a data guru to RAIN Summit Indy on September 9 at the Indiana Convention Center. Continue Reading

RAIN Summit Indy to present vital copyright issues

In what most observers regard as a crucial year for music licensing, copyright, and royalties, RAIN Summit Indy will face the issues head-on with a panel of experts to demystify the complexities and throw light on the issues. The Royalty Reset session will discuss the potential impact on the Internet radio industry of possible changes to the U.S. music-licensing regulations. It comes at a time when, remarkably, nearly all parties involved (music rights owners, performing rights organizations, senators and members of congress, musicians) agree that current law is broken. But there is no accord on which parts need overhaul. Continue Reading