0

“Programmatic is not a four-letter word” — AdsWizz pitches ad tech at IAB Podcast Upfront

In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise.¬†There were metrics, too. Continue Reading

0

IAB Podcast Upfront shifts to May in 2021, closer to the video NewFronts

The Interactive Advertising Bureau (IAB) has announced that the annual Podcast Upfront, a fall event in past years (September in 2020), is moving to the week of May 10 in 2021. The idea is to get it closer to the IAB NewFronts (week of May 3), the video counterpart to the podcasting event, “to enable marketers to evaluate their omni-channel investments in an increasingly holistic way.” Continue Reading

0

IAB UK Podcast Upfronts 2020: Presentation summaries and videos

Following the U.S. Podcast Upfront a month ago, today the IAB UK produced its corresponding event. This post contains summaries and videos of the presentations. As in the U.S., the UK Upfronts transpired virtually. Presenters for this event were Acast, Audioboom, Bauer Media, DAX, Podfront, and Spotify. Following are the session summaries from the IAB UK website, and the complete video presentations. Click through to see it all, and link to the IAB UK. Continue Reading

0

IAB Podcast Upfront Day 2

The IAB Podcast Upfront continued with Day 2 on Thursday. See our coverage of Day 1 HERE. In this post, we present a running inventory of today’s virtual-event action. Day 2 of the preeminent podcast showcase to advertisers featured nine podcast publishers and networks offering as many different styles of video presentation. Click through for details and quotesl Continue Reading

1

IAB Podcast Upfront: Day 1 notes, pics, Will Ferrell’s laugh line, much more

The IAB Podcast Upfront 2020 expanded during this COVID-limited year to three days, from its traditional one-day theater show. So, thinking about it, not so much COVID-limited and COVID-enhanced. The trade-off? Sacrificing in-person networking for an expanded slate, many more personalities, and a quicker-moving experience. Will Ferrell had the best laugh of the day. Continue Reading