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Seattle radio station lowers ad load to Internet-radio level

One of the key differentiators of streaming music and online radio is relatively low “spot load” — the amount of commercial time in a hour — compared to broadcast radio. A terrestrial station in Seattle is creating broadcast buzz today with an announcement that it will dramatically reduce its commercial load, approaching the level of Internet radio. It’s called “The 2 Minute Promise.” Continue Reading

U.K. top-40 chart will include streaming data

Back in February we reported that the U.K. top-40 music chart would soon incorporate online streams into its analysis of song rankings. The U.K.’s top-40 list, compiled by the Official Charts Company, will be informed by data from Spotify, Deezer, Napster (Rhapsody’s non-U.S. music-service brand), Xbox Music, Music Unlimited, and Rara, starting with the list published on Sunday, July 6. Continue Reading

Milestone for WMVY, returning to FM after listener-supported online period

This week WMVY, a radio institution on Martha’s Vineyard, turned on the transmitter at the station’s new frequency, 88.7 FM, returning to the airwaves after a year-and-a-half absence. The milestone provided a second bookend to a storied broadcast/digital history that recently saw listeners raise over $600,000 to keep the station going, and its staff intact. Continue Reading

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Award-winning Internet-only Portland Radio Project concentrates on local voices and values

One recipient of the recently-bestowed Edward R. Murrow Awards is Portland Radio Project, an Internet radio stream and website hub that received two Murrow commendations. RAIN spoke with two members of PRP’s founding team about the mission and operation of an Internet-only radio project focused on local community. Continue Reading