Advertising in music services, and ad technologies that power it.
Triton Digital has inked another partnership for its a2x programmatic advertising marketplace. The latest integration is with AdTheorent, a predictive advertising business focused on using machine learning and data to connect advertisers with the ideal audiences. Continue Reading
AdsWizz announced that the first campaign using its Shake Me audio ad format has successfully run. Shake Me is a new digital audio ad format technology designed to encourage mobile listeners to take action without needing to look at the phone. They do so by shaking the phone, or tapping it. Continue Reading
Streaming services have explored many options to tease premium features to their free listeners. Pandora is new offering its ad-supported listeners and its mid-tier Pandora Plus listeners a chance to try out a Pandora Premium session in exchange for viewing a video ad. Continue Reading
Triton Digital announced a partnership with 365 Digital, a digital publisher solutions business in South Africa. In the new deal, 365 Digital will leverage Triton’s a2x programmatic exchange and will promote its benefits to local publishers and advertisers in the country. Continue Reading
Veritonic has released its 2017 Audio Logo Index, an assessment of how effective audio advertisements are and which brands in the U.S. and the UK created audio signatures that best connected with customers. The key traits highlighted in the study could be useful signposts for ad agencies looking to strengthen their in-house capabilities for audio as well as for publishers or hosts of audio content who want data to back their appeal as a source of ad money. Continue Reading
Last year, Spotify tapped into its data troves for a clever marketing campaign. This year, it’s back in action, all themed around resolutions for 2018. The push is dubbed “2018 Goals,” and it again highlights some of the unusual factoids and data points from Spotify listeners. The campaign was developed and executed in-house and covers 18 markets. Continue Reading
Triton Digital announced that its programmatic audio ad exchange a2x is now integrated with MediaMath’s omni-channel demand-side platform. MediaMath is a programmatic marketing company, and its DSP launched in 2007. The deal will allow MediaMath’s advertisers to add online audio from broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading
Nuvoodoo dug into its latest Ratings Prospects Study of radio listeners for their reactions to advertising. The survey asked about ad relevance, and creative quality — whether the ads “sound good.” Continue Reading
Latin American digital audio specialist Audio.ad announced the launch of AudioTrade, its own programmatic demand-side platform. AudioTrade will allow agencies and advertisers to purchase digital audio advertising for online radio, music streaming, and podcasts. Continue Reading
Pandora has opened up its audience targeting capabilities to include connected home segments. The audio company’s connected home app is currently built into more than 2,000 devices. Advertisers can apply the Pandora audience segments on audio ads that run specifically on voice-enabled devices. Continue Reading
AdsWizz announced that it has been chosen as the audio partner for all direct and programmatic sales for the web radio and podcasts of media sales house Mediamond. The Italy-based business will use AdsWizz’s audio ad-tech products for serving advertisements, connecting and managing programmatic demand sources, and analytics. Continue Reading
Ad tech company WideOrbit announced that it has integrated the standard metrics developed by the IAB into its WO On Demand platform for podcast management. That means all users of WO On Demand can use the tools for consistently measuring podcast content, audience, and advertising performance. Continue Reading