Pandora improves video ad delivery with 100% “in-view” to MRC standards

Pandora has announced a technology solution to the problem of in-stream video and display ads being delivered to listeners who aren’t watch their screens. Through partnering with technology provider Moat, Pandora can assure advertisers of 100% in-view impressions in mobile and desktop listening, in accordance with MRC (Media Rating Council) standards. To understand just what this means technically, and to Pandora advertisers, we spoke with Chris Record, Pandora’s VP of Revenue Operations. Continue Reading

TODAY: RAIN/WideOrbit Webinar, 2pm — register now

Advertising technology company WideOrbit is partnering with RAIN News to produce a webinar discussion of simulcasting. The free webinar is set for Tuesday, July 19, at 2:00PM EDT (11:00AM PDT). Featured speakers: Tim Murphy (VP of Digital Strategy & Enterprise Platforms, Entercom), Jim Kott (Sr. Director of Product Management, WideOrbit), and Rob Kass (VP of Product Leadership – Digital Audio, Nielsen) Continue Reading