The Download on Podcasts: Arguments for and against brand advertising in podcasts

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As much as podcasting has accomplished in its two-year resurgence as an increasingly popular and mature content business category, there is a preparatory feeling to the young industry. Major challenges seem to stand between the present and a potential future in which “big money” buys into podcasting as a category standing alongside video, display, and radio. Continue Reading

Pandora finalizes direct licensing with Warner Music; now has all major labels and publishing groups for on-demand

Shortly after the U.S. stock market closed on Thursday, Pandora announced that it had reached agreement with Warner Music for direct licensing of Warner recordings in Pandora’s upcoming on-demand music service. Pandora now appears locked and loaded to launch the on-demand service which has been in the works since last November. Continue Reading

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Pandora launches mid-tier Pandora Plus, along with new engagement features for users & advertisers

This morning Pandora announced the initial roll-out of a mid-tier subscription service called Pandora Plus. Costing $4.99 a month, this plan eliminates commercials, raises the limit on skipping songs, includes song replays, and offers a version of offline radio listening. New features for free listening are also rolling out. It is a milestone day for Pandora, as it introduces one on-demand feature which moves the company into new legal and business territory. Continue Reading