RAIN News presented a webinar yesterday, presented by Boostability. Vice President of Marketing Kelly Shelton offered a comprehensive overview of how SEO works, and how it applies to radio stations, both as an initiative that can extend and enhance a stations brand and assets, and also as a knowledge product that can be bundled into a station’s advertising relationships for local businesses.
The well-attended webinar lasted 70 minutes, as attendees took advantage of the program’s Q&A portion to explore details with Shelton. RAIN President Brad Hill moderated the session.
There are two ways to experience the webinar after the fact: the video recording and the interactive slide presentation that Kelly Used in the webinar.
Here is the recording:
And here is the slide presentation for a quick overview: