Matt Deegan: Radio and Podcast Acquisitions

by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. Not much more to buy in UK radio, and a deep dive into Sony Music’s grab of Somethin’ Else podcasts. “The deal with Sony could be seen as a bit of a reverse take-over. The Somethin’ Else team, with Steve Ackerman soon to be in New York, and Jez Nelson in London, take over all of Sony’s podcast activities, merging them with their own – all under the Sony Music banner.” Click for more. Continue Reading →

Amazon acquires ART19, fills out its podcast capabilities

Amazon has acquired ART19 for its Amazon Music distribution platform. ART19 has long been one of the most innovative and future-tech podcast hosting and monetization platforms. The acquisition puts a third leg on Amazon’s podcast stool, joining the Wondery acquisition in December and Amazon Music’s distribution power through Alexa smart speakers. Continue Reading →

Edison Research plans second annual Latino Podcast Listener Report in dual-language webinars

A majority of Latinos in the U.S. have  listened to a podcast. That teaser is leaked by Edison Research to promote an upcoming webinar release of the second annual Latino Podcast Listener Report. Dual-language presentations are scheduled at different times on Tuesday, July 13. Click through for details and registration links. The webinars are free. Continue Reading →

BetterHelp continues to lead Magellan AI podcast advertiser list. We compare month-over-month repeats

If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading →