RAIN Notes: Thursday, July 8
Jottings of Note
— The Crossover (NATPE)
— Bruce (Evergreen Podcasts)
— AI update (Veritone)
Author: Brad Hill
Podtrac June rankers: Few changes as podcasting continues to lock in successes
Podtrac has released the June edition of its two monthly rankers: Top Podcasts and Top Podcast Publishers. Regular followers of these lists can probably recite the top three in each. Stability reigns both in the podcast and publishers list, and also in the overall measurements. Click for details and the lists. Continue Reading
Launch sponsors and new shows for iHeartMedia’s My Cultura podcast network
iHeartMedia has disclosed a trio of launch sponsors for the company’s My Cultura podcast network, which seeks to amplify Latinx voices. In addition, four new shows with July launch dates are detailed. The company promises a monthly drumbeat of new My Cultura shows. Continue Reading
PodcastOne: New partnership and new platform
PodcastOne, an acquired unit of LiveXLive Media, is grabbing attention this week with two developments: a new content partnership, and a new self-serve podcast hosting platform. Click through for details about upcoming shows, and how the hosting platform works. Continue Reading
RAIN Notes: Wednesday, July 7
Jottings of Note
— Sane Sounds (Steve Keller, Pandora)
— RSS Forever (Ross Adams, Acast)
— A Royal Hire (Archewell Audio)
Audacy adds hundreds of curated streaming stations for a “listener-centric digital content experience.” We test.
The Audacy app, the streaming component of the Audacy corporation which operates the second-largest group of commercial radio stations in the U.S., has built a large collection of new streaming stations — 350 of them, all human-curated. We test it. That doesn’t go well, but we still like the idea. Continue Reading
As conversational marketing becomes prevalent, new research reveals how consumers use voice AI now
New research from Vixen Labs, the Open Voice Network, and research company Delineate presumes an incoming era of conversational marketing. The survey of 6,000 people in the US, UK, and Germany seeks to understand how voice AI is used now. This post covers Part 1. Click through for data and graphics. Continue Reading
As new podcasts leap, top podcasts remain the same (Stitcher app study)
In a newly released annual study from Stitcher, we learn that top podcasts remain mostly unchanged in an annual comparison of Stitcher app data, much as they do in the many monthly rankers we report. Click through for details, other metrics, and illustrations. Continue Reading
Megyn Kelly moves her podcast to SiriusXM
In a deal whose details are undisclosed, ex-FOX-NBC anchor and interviewer Megyn Kelly will move her popular podcast (The Megyn Kelly Show) to SiriusXM on the Triumph Channel. Doing so moves the show behind a subscription paywall and out of… Continue Reading
Private podcasting warms up with venture funding of Castos
The boutique market of in-house podcasting for distributing company-private information might be warming up with a new investment: Castos, a wordPress-powere private podcasting host has raised $756,000 from a coalition of investors. Continue Reading
Branded podcasts, sure. How about branded podcast episodes? An SXM Media example.
The rationale of branded podcasts is to build an audience around a show which is affiliated with a brand, but avoids outright marketing. In many, the brand is rarely mentioned. SXM packaged a Buick sponsorship production of a bonus episode of “Office Ladies.” Click for audio. Continue Reading
RAIN Notes: Friday, July 2
Jottings of Note
— Dutch Downloads (Triton Digital)
— Hispanic Excellence (Hispanic Radio Conference)
— Summer Predictions (Spotify)