RAIN Notes: Thursday, October 21
Jottings of Note
— Patience and Perseverance (Dave Zohrob)
— Deep Podreads (The Podcast Reader)
— Marbylous Deal (Marbyl)
— Elevated (Scott Porretti)
Author: Brad Hill
Chartable’s new Sales Sheets profile a podcast’s audience for ad buyers
Chartable has released a new product called Sales Sheets, which are infographic profiles of a shows’ audience, based on Chartable’s datasets. The sheets explain each podcast according to metrics of value to advertising and podcast ad agency buyers — these metrics include size of audience, demographics, listening persistence, and more. Click through for an example link of The Jordan Harbinger Show. Continue Reading
Investor note bullish on podcast & streaming as “catalyst” for leading radio groups
Equity research analyst at B. Riley Securities, Daniel Day, projected growth metrics for the second half of this year, and 2022, for three top radio groups — iHeartMedia, Audacy, and Cumulus Media. His “robust growth estimates” for digital revenue are his most bullish outlooks, with a particular focus on podcasting. Click for details. Continue Reading
Three new advertisers crack Magellan Top 15; eight are six-month repeaters
In Magellan AI’s latest monthly report of top podcast advertisers, tracking Septemberactivity, we see many of the same brands that have populated the Top 15 Spenders list for six months. There are only three new ones amid lots of repeaters. Click for details and charts. Continue Reading
Audacy acquires a portion of WideOrbit for streaming audio tech
Audacy, the largest commercial radio group in the U.S. and a major podcast network, has acquired WO Streaming — the digital audio streaming technology of media tech solutions company WideOrbit. This action probably (but without confirmation at this time) explains the $45-million mystery investment announced last week by Audacy. Click through for details and history. Continue Reading
Megaphone expands to four European countries
Podcast hosting, analytics, and monetization platform Megaphone (a division of Spotify) has launched its service in France, Germany, Italy and Spain. This expansion broadens the compay’s monetization while offering podcast creators in those regions access to Megaphone’s tech stack. Also “white-glove service.” Click for details. Continue Reading
PRX, Radiotopia carve out new executive roles
PRX sent around an announcement of two new executive roles in PRX and its Radiotopia division. Julie Shapiro assumes the title of VP of Editorial for PRX and Radiotopia. She will continue to steer the creative direction and growth of… Continue Reading
Spotify’s U.S. ad-supported listeners heading for 50-million
Spotify will reach 41.5-million ad-supported listeners in the U.S., on its way to 50-million in 2024. This according to eMarketer, based on an internal study (methodology specifics not disclosed). Click through for the chart, and related Spotify user metrics as of Q2. Continue Reading
RAIN Notes: Tuesday, October 19
Jottings of Note
— Who Knew? (Wondery)
— Never Too Much (Corus Entertainment)
— Pod vs. TV (Crooked Media)
RAIN Notes: Monday, October 18
Jottings of Note
— 24 in 24 (Spotify)
— Change Is Mandatory (IAB)
— Up Early Now (NP)
Targetspot revenues up 56% in first half of 2021
Digital audio ad company Targetspot, the largest division of audio solutions company AudioValley, enjoyed a 56% rise in revenue in H1 2021, over the previous year. “Several months of record growth were recorded in Q2 in the US, the main driver of this growth,” the company stated in an earnings disclosure. Continue Reading
James Cridland’s International Radio Trends: 4BC switches frequency; and a landmark for UK commercial radio
by James Cridland
James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: A frequency trade in Brisbane; a Flash review; a milestone in commercial UK radio; some on-brand whistling and much more. Continue Reading